Drive demand for the product category by developing effective marketing and promotional strategies for successful management of the category to ensure top and profitability in line with the marketing plans and overall organizational objectives.
Job Duties & Key Responsibilities
- Duties and Responsibilities - 1. Responsible for planning and execution of all communication and media.
- Responsible for planning and executing product development, pricing and current product launches.
- Responsible for managing promotional activity on the category.
- Responsible for managing the budget for advertising and promotional items.
- Responsible for competitor and customer insights analysis for the category.
- Analysis of relevant financials and reporting.
- Responsible to monitor and execution of the category agenda.