Senior HR Business Partner (HRBP) - Sales

Role Overview

We are looking for a Senior HR Business Partner (HRBP) - Sales to lead and coordinate the HRBP function supporting our Sales team of approximately 1,000 employees.

The role will focus on driving effective performance management, employee engagement and recognition, grievance resolution, retention, and people insights. The role will also coordinate multiple HRBPs to ensure consistent processes, timely closure of employee issues, and strong partnership with Sales leadership.

The ideal candidate will bring 7-12 years of HR experience, including 3+ years as an HRBP supporting Sales or a high-volume team.

Key Responsibilities

1. Performance Management

- Own and coordinate goal-setting and performance review cycles for approximately 1,000 Sales employees.
- Ensure 100% of employees have goals set and reviews completed within the defined timelines.
- Drive calibration across HRBPs to ensure consistency and fairness.
- Ensure there are no open cases at the close of each performance cycle.

2. Rewards & Recognition

- Plan and execute the Sales Rewards & Recognition calendar.
- Drive monthly and quarterly recognition programs, contests, and annual awards.
- Ensure all planned programs are executed on time and within budget.
- Track participation and employee pulse scores.

3. Employee Relations & Grievance Management

- Establish and manage a structured grievance process for the Sales organization.
- Ensure 90%+ of grievances are closed within the agreed TAT.
- Track repeat grievances and identify recurring employee issues.
- Review employee happiness and pulse scores with the business leadership.

4. HRBP Team Coordination

- Coordinate and align the work of multiple Sales HRBPs.
- Establish common operating cadences, reporting formats, and monthly reviews.
- Ensure explicit ownership across HRBP patches.
- Track and close escalations within the agreed TAT.

5. Retention & People Insights

- Build and share monthly Sales attrition, early-attrition, and performance-exit dashboards.




- Conduct stay interviews for top performers and employees identified as high-risk.
- Build and drive retention action plans with business leaders.
- Partner with Sales leaders on workforce planning, onboarding experience, manager coaching, employee relations, and HR compliance.

What We're Looking For

- 7-12 years of overall HR experience.
- 3+ years of HRBP experience supporting Sales or a high-volume team.
- Experience managing or supporting employee populations of 500-1,000+ employees.
- Experience handling performance management cycles at scale.
- Hands-on experience in employee relations and grievance management.
- Experience planning and executing Rewards & Recognition or employee engagement programs.
- Ability to influence and partner with Sales leaders and business heads.
- Ability to coordinate multiple HRBPs and drive consistent execution without relying solely on direct authority.
- Strong data-driven approach using attrition, productivity, pulse, and people data.
- Strong coaching skills, particularly in feedback, difficult conversations, and team motivation.
- Empathetic but firm approach, with high integrity and confidentiality.
- Strong ownership, bias for action, structured thinking, and process discipline.
- Working knowledge of labour law and HR compliance.

Good to Have

- Experience in EdTech or recent-age, sales-heavy organizations.
- Experience in companies such as PhysicsWallah, upGrad, Vedantu, Unacademy, Byju's, Simplilearn, Bhanzu, Eruditus, Wakefit, Urban Company, Lenskart, Cars24, Meesho, Zomato, Swiggy, PolicyBazaar, or Nykaa.
- Experience using HRIS platforms such as Darwinbox.
- Experience working with HR analytics dashboards.

Role Details

- Location: Hyderabad (HQ), with regular visits to Sales teams.
- Working Days & Hours: 6 days, Monday-Saturday, 9:00 AM-7:00 PM.
- Experience: 7-12 years.
- Relevant HRBP Experience: 3+ years in Sales/high-volume teams.
- Notice Period: 1-2 months; 1 month preferred.

Red Flags

- Only HR operations or administration experience without business partnering experience.
- Frequent job changes, particularly less than 1.5 years in each organization.

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