(JD)Senior Digital Marketing Manager – SEO, Performance Marketing & Lead Generation

Company: Smaket Solutions Pvt. Ltd.

Department: Marketing

Job Type: Full-Time

Location: Bhubaneswar, Odisha

Experience Required: 5+ Years

Reporting To: Management / Business Head

About the Role

Smaket Solutions Pvt. Ltd. is looking for an experienced, strategic and results-driven Senior Digital Marketing Manager to lead the company's complete digital marketing strategy and execution.

The candidate will be responsible for building brand visibility, increasing website traffic, generating qualified leads, managing paid advertising campaigns, improving website conversions and driving measurable revenue growth for Smaket's billing, GST invoicing, accounting and inventory management software solutions.

The ideal candidate must have strong hands-on experience in both organic and paid digital marketing, with the ability to independently plan campaigns, manage budgets, analyse performance, optimise customer acquisition costs and demonstrate marketing ROI to management.

Key Responsibilities

1. Digital Marketing Strategy and Planning

- Develop and execute comprehensive digital marketing strategies aligned with business and revenue objectives.
- Prepare annual, quarterly and monthly marketing plans, budgets and campaign calendars.
- Identify target audiences, customer segments, competitors and growth opportunities.
- Build integrated campaigns for brand awareness, lead generation, product demos, free trials and customer acquisition.
- Establish KPIs and present performance reports to management.

2. Search Engine Optimisation (SEO)

- Manage on-page, off-page and technical SEO activities.
- Conduct keyword research, search-intent analysis and competitor keyword gap analysis.
- Optimise website architecture, metadata, content, internal linking and landing pages.
- Develop SEO strategies for billing software, GST billing, inventory management and accounting software.
- Monitor organic performance using Google Search Console, Google Analytics 4 and SEO tools.
- Coordinate technical SEO improvements with the development team.

3. Content Marketing and Website Management

- Develop content strategies covering blogs, articles, product pages, comparison pages, FAQs and case studies.
- Manage the monthly content calendar and ensure timely publication.
- Create industry-specific content for retailers, grocery stores, pharmacies, mobile shops, wholesalers and other relevant businesses.
- Improve website messaging, calls to action, landing pages and lead-generation forms.
- Coordinate with product and sales teams to ensure content accuracy.

4. Paid Advertising and Performance Marketing

- Independently plan, launch, manage and optimise Google Ads campaigns, including Search, Display and remarketing where appropriate.
- Manage Meta Ads campaigns across Facebook and Instagram for lead generation, website conversions and remarketing.
- Evaluate LinkedIn Ads, YouTube Ads and other paid platforms based on business objectives.
- Conduct keyword research, audience segmentation, ad copywriting and creative testing.
- Configure and validate conversion tracking through Google Tag Manager, GA4 and advertising platforms.
- Optimise cost per click (CPC), click-through rate (CTR), cost per lead (CPL), customer acquisition cost (CAC) and return on ad spend (ROAS).
- Conduct A/B testing of advertisements, audiences, offers and landing pages.
- Manage budgets responsibly and scale campaigns based on verified results and lead quality.
- Prepare paid campaign performance reports with actionable recommendations.

5. Social Media Marketing and Brand Building

- Manage LinkedIn, Facebook, Instagram and YouTube marketing activities.
- Develop monthly social media calendars and publish consistent, engaging content.




- Create product-focused posts, industry tips, feature highlights, promotional campaigns and customer stories.
- Monitor engagement, comments, messages and social media enquiries.
- Analyse performance and improve relevant website traffic and lead generation.

6. Video Marketing and Product Promotion

- Plan and coordinate product demonstrations, software walkthroughs, tutorials, reels and short-form videos.
- Oversee video editing, captions, thumbnails and platform-specific distribution.
- Repurpose product demonstrations for social media, advertising and customer education.
- Track audience retention, engagement and video-assisted conversions.

7. Backlink Building and Off-Page SEO

- Develop an ethical backlink acquisition strategy focused on relevant, authoritative websites.
- Identify guest-posting, industry publication, business directory and partnership opportunities.
- Conduct competitor backlink analysis and monitor referring domains.
- Avoid spam links and manipulative link-building practices.

8. Google Business Profile and Local SEO

- Maintain and optimise the company's Google Business Profile.
- Update business information, categories, services, photos and website links.
- Publish relevant business updates and product announcements.
- Encourage genuine customer reviews and respond professionally.
- Monitor local visibility and available customer interaction metrics.

9. Lead Generation and Marketing Automation

- Generate qualified leads through paid advertising, SEO, social media, email and partnerships.
- Develop landing pages and campaigns for demos, free trials and business enquiries.
- Implement email marketing, lead nurturing and CRM integration.
- Coordinate with sales to improve lead response times, demo attendance and trial-to-paid conversion.
- Track leads from the original marketing source through to paying customers.

10. Conversion Rate Optimisation and Analytics

- Analyse website visitor behaviour and identify conversion barriers.
- Improve landing pages, forms, calls to action and user journeys.
- Plan A/B tests and implement data-driven improvements.
- Configure GA4 events, Google Tag Manager, UTM parameters and advertising conversion tracking.
- Build dashboards for traffic, campaign performance, leads, conversions and customer acquisition.

11. Budget Management and ROI Reporting

- Prepare and manage digital marketing budgets across organic and paid channels.
- Calculate CPL, CAC, ROAS, lead-to-customer conversion and marketing contribution.
- Work with sales and finance teams to measure marketing-attributed revenue and acquisition costs.
- Evaluate profitability using actual subscription revenue, retention, contribution margin and acquisition expenditure.
- Present weekly dashboards, monthly management reports and quarterly strategic reviews.
- Recommend budget reallocations based on measurable business results.

Required Experience and Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications or a related field.
- Minimum 5 years of hands-on digital marketing experience.
- Proven experience managing Google Ads and Meta Ads campaigns.
- Robust understanding of SEO, content marketing, backlink building and website optimisation.
- Practical experience with GA4, Google Tag Manager and Google Search Console.
- Experience with lead-generation funnels, CRM systems and email marketing.




- Strong analytical skills and proficiency in Excel or Google Sheets.
- Ability to manage advertising budgets and explain campaign performance to management.
- Excellent communication, project management and problem-solving skills.

Preferred Skills
- Experience marketing SaaS products, billing software, accounting software, ERP solutions or B2B technology products.
- Experience with LinkedIn Ads, YouTube Ads and remarketing.
- Familiarity with WordPress, landing-page development and conversion optimisation.
- Experience with marketing automation and CRM workflows.
- Familiarity with SEMrush, Ahrefs, Screaming Frog, Canva and video editing tools.
- Experience managing freelancers, agencies or junior marketing team members.
- Understanding of subscription economics, customer acquisition cost, customer retention and lifetime value.

Key Performance Indicators (KPIs)Performance AreaKey MeasurementSEOOrganic traffic, search clicks and qualified organic leadsContent marketingContent quality, publication consistency and conversionsBacklink buildingRelevant referring domains and quality earned linksPaid advertisingQualified CPL, CAC, ROAS and campaign profitabilityLead generationQualified leads, demos and free-trial registrationsConversion optimisationLanding-page and lead-to-customer conversion ratesSocial mediaEngagement, relevant website visits and attributable enquiriesVideo marketingAudience retention, engagement and assisted conversionsBudget managementBudget adherence and efficient channel allocationRevenue contributionMarketing-attributed customers and collected revenueROICustomer contribution versus acquisition costReportingAccurate and timely weekly and monthly reports Final targets will be agreed after reviewing existing performance, sales conversion rates, product pricing and available resources.

First 90-Day Expectations

Days 1–30: Audit and Strategy

- Audit website SEO, analytics, social media and existing advertising campaigns.
- Review competitors, target audiences and product positioning.
- Establish conversion tracking, lead-source attribution and reporting dashboards.
- Submit a prioritised 90-day strategy and budget.

Days 31–60: Execution and Testing

- Launch or optimise Google Ads and Meta Ads campaigns.
- Improve landing pages and lead-generation forms.
- Implement SEO, content and backlink strategies.
- Launch social media and video marketing campaigns.
- Coordinate lead follow-up and CRM reporting with sales.

Days 61–90: Optimisation and Reporting

- Evaluate campaign performance, lead quality and customer acquisition costs.
- Optimise underperforming campaigns and improve conversion rates.
- Identify channels suitable for further investment.
- Present a 90-day performance report, ROI analysis and next-quarter growth plan.

Personal Attributes
- Results-oriented and commercially minded.
- Strong ownership and accountability.
- Analytical, creative and detail-oriented.
- Able to manage multiple campaigns and deadlines.
- Comfortable communicating with management, sales, product and development teams.
- Focused on measurable business outcomes rather than vanity metrics.

Application Process Interested candidates should submit their updated CV along with examples of relevant SEO projects, Google Ads and Meta Ads campaigns, lead-generation results, conversion improvements and marketing performance reports. Confidential information may be redacted.

Apply to: HR Department, Smaket Solutions Pvt. Ltd.

- Website: https://www.smaket.ai
- Phone: +91 (phone hidden)
- Email: [email protected]

Subject line: Application – Senior Digital Marketing Manager Candidates should be able to demonstrate hands-on campaign management experience and explain how their marketing activities contributed to qualified leads, customer acquisition and business growth.

Work Location: In person

📌 Senior Digital Marketing Manager – SEO, Performance Marketing & Lead Generation (Bhubaneswar)
🏢 Smaket Solutions
📍 Bhubaneswar