About Role

We're looking for a Head of Content Strategy Hospitality to own our hospitality content function end-to-end. This role covers the full content lifecycle — not just strategy, but hands-on writing as well. You'll own keyword research, search intent mapping, topical mapping, sitemap planning, and content architecture for hospitality websites (and occasionally other verticals), and then carry that strategy through to writing the actual page and content copy yourself.

Alongside this, you'll help build and refine the prompts, skills, and lightweight internal tools that power our AI-driven content and audit workflows, and plan, write, and schedule social media content across platforms like Sprout Social. You'll also bring subject matter expertise to Milestone's product team as they build AI-native products for content creation, audits, and related workflows — helping shape these products so they work the way a real content strategist actually thinks and writes. This role suits someone who can think like a strategist and write like an editor — equally comfortable planning a content architecture, drafting the copy that fills it, leading a team, and advising on the products built to support that work.

Problems We Are Looking to Solve

- Hospitality client sites need stronger, more defensible content strategy — grounded in real keyword, intent, and topic research rather than guesswork.
- Strategy and execution are often split across people, causing gaps between what's planned and what actually gets written — we need someone who can do both.
- Our content and audit workflows are increasingly AI-assisted, and we need someone who can build, test, and refine the prompts, skills, and small tools behind them — not just use them.
- Competitive and market research needs to happen faster and more consistently to inform content decisions across accounts.
- Social presence for hospitality clients needs a dependable owner — from planning and writing to scheduling and reporting.

Key Responsibilities Strategic Vision & Leadership:

- Own end-to-end content strategy for assigned hospitality accounts — keyword research, search intent analysis, topic mapping, sitemap planning, and content architecture.
- Translate research findings into clear content briefs, page structures, and prioritization that guide the writing itself.
- Extend proven hospitality content strategy frameworks to non-hospitality accounts as needed.

Content Creation:

- Write website content — homepages, property/amenity pages, blogs, and other on-site copy — based on the strategies and content architectures you build.
- Ensure written content reflects keyword and intent research, brand voice, and SEO/GEO best practices.
- Review and refine content quality across accounts, editing for clarity, accuracy, and search performance.

Operational Excellence & Growth:

- Run and continuously refine competitive analyses, content audits, and market/SEO research to inform content decisions.
- Plan, write, and schedule social media content (posts, blogs) across platforms such as Sprout Social, keeping a consistent publishing cadence for hospitality clients.
- Maintain and improve the tracking,



documentation, and reporting that keep content programs on schedule and measurable.

Innovation & Culture:

- Partner with the AI initiatives team to design, test, and refine prompts and Claude/AI skills used in content generation, audits, and research workflows.
- Help scope and build small internal tools or apps that streamline recurring content, audit, or competitive-research tasks.
- Stay current on GEO/AEO and AI search developments, and bring relevant techniques back into day-to-day content strategy and writing.
- Provide subject matter expertise to the product team while they build internal AI-native products meant for content creation, audits, and related workflows — reviewing requirements, testing outputs, and flagging what a real content workflow actually needs.

Cross-Functional Alignment:

- Work closely with content writers, SEO, and product teams to keep strategy, writing, and tooling aligned.
- Collaborate with developers and product stakeholders on AI tooling initiatives, providing the content and strategy perspective.

Customer Impact:

- Ensure content strategy and the content itself translate into measurable improvements in search visibility, AI-answer-engine visibility, and engagement for hospitality clients.
- Deliver competitive and audit insights, backed by well-written content, that clients and internal teams can act on with confidence.

Talent & Empowerment:

- Share keyword research, topic mapping, writing, and AI-prompting practices with the broader content team to raise the overall skill level.
- Act as a reliable, go-to resource for hospitality content strategy, writing, and AI-workflow questions.

Ideal Candidate Profile You're a content strategist and a robust writer in equal measure. You've spent 7+ years building content strategies and writing the content that comes out of them — ideally for hospitality or a similarly research-heavy vertical — and you understand how search intent, topic mapping, and site architecture come together to drive organic and AI-search visibility. You're naturally curious about AI, have hands-on experience shaping prompts or lightweight tools, and enjoy running audits and competitive research to find real content opportunities.

You have a content or English-language academic background, are dependable under deadlines, and are just as comfortable planning a content architecture as you are writing the page copy and scheduling a week of social posts.

Required Experience & Qualifications:

- 7+ years of experience in content strategy and content writing, or a closely related content role.
- Proven experience with keyword research, search intent analysis, and topic mapping.
- Experience building sitemaps and content architecture for websites, ideally for hospitality or similar service-based industries.




- Strong, hands-on writing experience — able to take a content strategy through to finished, publish-ready copy.
- Hands-on exposure to AI prompting, AI "skills"/workflow building, or building small internal tools/apps.
- Experience conducting competitive analyses, content or SEO audits, and market research to inform content strategy.
- Experience creating and scheduling social media content on platforms such as Sprout Social.
- Comfort acting as a subject matter expert to product/engineering teams building content-related tools or products.
- Hands-on experience with SEO/content tools such as Ahrefs, SEMrush, and Screaming Frog, and comparable platforms.
- Flexible and comfortable working in any project management tool (e.g., Wrike, Asana, Trello, monday.com, or similar).
- Bachelor's degree in English (Honors) or another content-focused academic background.

Key Focus Areas
- Keyword research, search intent, and topic mapping
- Sitemap planning and content architecture
- Website content writing and editing
- Hospitality website content strategy (with flexibility to support other verticals)
- AI prompt design, skills development, and small tool/app creation
- Competitive analysis, content audits, and market research
- Social media content creation and scheduling
- Subject matter expertise for internal AI-native product development

Capabilities
- Strong analytical thinking paired with excellent writing and editorial judgment
- Ability to move fluidly between strategy and execution — from research to a finished, polished page
- Comfort working across SEO tools, AI prompting environments, and social scheduling platforms
- Ability to turn research and audit findings into clear, actionable content plans and well-written copy
- Curiosity and initiative around emerging AI/GEO/AEO practices
- Highly organized and dependable — able to manage multiple hospitality (and occasional non-hospitality) accounts at once
- Collaborative mindset — works well with writers, SEO, product, and development teams
- Proficient across SEO/content tooling (Ahrefs, SEMrush, Screaming Frog, etc.) and adaptable to any project management tool the team uses

KPI and Metrics
- Quality and consistency of content strategies delivered (keyword/topic mapping, sitemaps, content architecture)
- Quality, accuracy, and turnaround of written content delivered
- Adoption and effectiveness of AI prompts/skills/tools contributed to team workflows
- Timeliness and consistency of social media content publishing
- Turnaround and actionability of competitive analyses and audits
- Improvement in organic and AI-search visibility for owned accounts

Qualifications
- Bachelor's degree in English (Honors) or equivalent content-focused discipline
- 7+ years of relevant content strategy / content writing experience

What We Offer Competitive salary and performance-based incentives.

Comprehensive benefits package.

Opportunity to work in a collaborative and innovative environment.

Career growth and professional development opportunities.

A chance to be part of a global team that makes a significant impact in the industry.

📌 Senior Content Strategist (Bengaluru)
🏢 Milestone Internet Marketing
📍 Bengaluru