Company Name: Asahi Ropes Pvt. Ltd.

Job Title: Sales Head– Industrial Sales

Location: Netaji Subhash Place (NSP), Delhi

Experience Required: Minimum 15+ Years in Industrial / B2B Sales Management

Age Criteria (Mandatory): 45 Years to 55 Years

Industry Preference: Ropes, Wires, Elevators, Cranes, Lifting Tackle, Heavy Engineering, Capital Equipment, or Industrial Consumables

Reporting To: Director / Board of Directors

About the Company

Asahi Ropes Pvt. Ltd. is a premier manufacturer and supplier of high-performance industrial ropes, steel wire ropes, and lifting solutions. We serve major OEMs, infrastructure giants, crane manufacturers, elevator companies, and an extensive network of distributors across India and international markets.

Role Overview

We are looking for a mature, dynamic, and result-oriented Sales Head with proven leadership in Industrial B2B Sales to lead our nationwide sales force. The ideal candidate must be a strategic vision-holder who brings deep market intelligence, robust OEM relationships, and strong team-building capabilities. You will be responsible for defining the company's long-term sales roadmap, expanding market share, and driving sustainable revenue growth.

Key Responsibilities & Strategic Deliverables

1. Sales Strategy & Business Growth

- Formulate and implement aggressive national sales strategies aligned with overall business goals.
- Drive top-line revenue growth across all key segments: OEMs, Direct Industrial Buyers, Government/PSU Tenders, and Dealer/Distributor Networks.
- Identify new market opportunities, expansion geographies, and unaddressed industry verticals PAN India and globally.

2.



Key Account Management & OEM Acquisition

- Lead high-value techno-commercial negotiations and build C-suite relationships with top OEM accounts (Elevators, Cranes, Mining, Infrastructure, Shipping, etc.).
- Standardize the company's approach to long-cycle sales, large contracts, and annual rate agreements (RCs).

3. Channel & Distribution Network Scaling

- Audit, strengthen, and expand the PAN-India dealer and distributor ecosystem.
- Establish clear channel policies, margin structures, credit limits, and performance incentives to maintain market discipline and channel loyalty.

4. Leadership & Team Management

- Mentor, manage, and scale a high-performing team of Regional Sales Managers (RSMs), Business Development Managers (BDMs), and Sales Executives.
- Set Key Performance Indicators (KPIs), conduct quarterly performance reviews, and build a culture of accountability and high execution.

5. Operations, Commercials & Cross-Functional Alignment

- Maintain strict oversight on receivables, credit control, and cash flow cycles in coordination with the Finance team.
- Collaborate closely with Production, QA/QC, and Logistics to ensure timely execution of orders, minimal rejection rates, and high customer satisfaction.




- Provide accurate demand forecasting to the supply chain team to optimize inventory and production planning.

Candidate Profile & Key Requirements

Mandatory Requirement

Age Limit

45 Years to 55 Years (Mandatory Age Bracket)

Total Experience

Minimum 15+ Years in Industrial / B2B Sales

Leadership Experience

Minimum 5+ years in a senior leadership role (National Sales Head, VP, or GM Sales) managing multi-regional teams

Qualification

B.Tech (Mechanical / Civil / Production) OR MBA in Marketing / International Business (Dual degree preferred)

Industry Background

Industrial Products, Steel Wire Ropes, Lifting Equipment, Heavy Machinery, Material Handling, Elevators, Cranes, or related B2B sectors

Language Skills

Fluency in English (Spoken & Business Writing) is mandatory

Travel

Readiness to travel extensively across India for client visits and team reviews

Desired Competencies & Leadership Traits

- Techno-Commercial Expertise: Strong capability to handle technical specifications alongside commercial terms, contract clauses, and risk management.
- Network & Reputation: Solid professional credibility and existing industry network across B2B industrial buying hubs in India.
- Conflict Resolution: Proven ability to manage channel conflict (Direct Sales vs. Distributor Network) and internal operational bottlenecks.
- Digital Savviness: Proficient in CRM platforms (Salesforce, Zoho, etc.), ERP systems (SAP/Tally), and data-driven sales reporting.

Pay: Up to ₹100,000.00 per month

Perks

- Cell phone reimbursement
- Internet reimbursement
- Leave encashment
- Paid time off
- Provident Fund

Work Location: In person

📌 Sales Head (Delhi)
🏢 Asahi ropes private
📍 Delhi