- Develop and implement PR and marketing strategies to strengthen brand visibility.
- Build and maintain relationships with media representatives, influencers, and industry stakeholders.
- Draft press releases, media statements, newsletters, articles, and other communication materials.
- Coordinate media interviews, press conferences, and public events.
- Monitor media coverage and prepare reports on PR activities and brand performance.
- Collaborate with the marketing team on campaigns, promotions, and brand initiatives.
- Manage social media communications and ensure consistent brand messaging.
- Organize corporate events, product launches, exhibitions, and community engagement programs.
- Handle crisis communication and respond to public inquiries when required.
- Support content creation for websites, brochures, presentations, and other marketing collateral.
- Track industry trends, competitor activities, and market developments.