A day in the life of this role

As an Associate Product Marketing Manager at Meritto, you’ll work at the intersection of product, marketing, business, and growth. Your day spans shaping narratives, enabling GTM motions, understanding user behavior, and executing high-quality content and growth experiments that help our products scale.

This is an execution-first, collaboration-heavy role. You will be hands-on: writing, editing, building, packaging, analyzing, optimizing, and launching. You’ll translate product capabilities into crisp stories, craft world-class collateral, and enable teams with clarity, structure, and execution-ready assets, ensuring all innovations land with impact.

Key Responsibilities

● Own product positioning and messaging across launches, feature releases, and GTM initiatives.

● Build a strong understanding of buyer personas and user personas, and craft differentiated messaging for each.

● Use customer conversations, win/loss feedback, product usage data, and market insights to continuously refine product narratives.

● Create high-quality content including product pages, sales collateral, playbooks, launch assets,

and campaigns.

● Partner with Growth, Product, Sales, and Customer Success teams to drive adoption and enablement.

● Measure the impact of messaging through demand quality, performance marketing outcomes,

and product adoption metrics, and iterate accordingly.

● Support webinars, certifications,



and other user engagement initiatives.

What we’re looking for

● 4–6 years of Product Marketing experience in a B2B SaaS company.

● Strong storytelling, writing, and content creation skills.

● Ability to translate customer insights and product data into compelling positioning.

● Comfortable working with analytics to optimize messaging and GTM performance.

● Excellent cross-functional collaboration and project management skills.

● AI-first mindset with a curiosity to experiment and improve workflows.

Preferred (not mandatory)

● Experience marketing B2B SaaS products with considered, multi-stakeholder buying cycles.

● Experience marketing to non-tech-native users such as administrators, operators, or frontline teams.

Who we are

At Meritto we believe in building more than just solutions.As one of India’s largest vertical SaaS +

Agentic AI + Embedded Payments platforms for education, we enable institutions worldwide to run their enrollment, lifecycle, advancement, finance, and engagement processes with intelligence and precision.

Our vision is straightforward yet ambitious: to shape how the world’s educational organizations operate,

powered by technology, automation, and now, the next generation of Agentic AI.

What’s our work culture like? We are an office-first, high-ownership, and collaborative team that thrives on creativity, speed, and problem-solving.

📌 Product Marketing Manager-B SAAS (4-6 years) (Gurugram)
🏢 Meritto
📍 Gurugram