POSITION SUMMARY The Product Manager Waterproofing & Adhesives will own the end-to-end life cycle of the waterproofing and adhesives product portfolio, from market insight and product positioning to launch, pricing and sales enablement. The role works closely with Sales, R&D;, Technical Services, Manufacturing and Marketing to grow market share, improve profitability and build the brand with architects, consultants, contractors and applicators.

ROLES & RESPONSIBILITIES

Product Strategy & Portfolio Management

- Own the product roadmap for waterproofing (integral waterproofing, cementitious and polymer-modified coatings, liquid membranes, bituminous and PU systems, crystalline products, sealants and related systems) and adhesives (tile adhesives, grouts and related products)
- Define product positioning, value propositions and segmentation across residential, commercial, industrial and infrastructure applications
- Track the product life cycle and rationalise the portfolio by identifying gaps, new opportunities and products to phase out

Market & Competitor Intelligence

- Study market trends, customer needs, application practices and competitor offerings, pricing and schemes
- Gather inputs from the field, dealers, applicators, consultants and project sites to guide product improvements
- Prepare market sizing, demand forecasts and business plans for the category

Current Product Development & Launch

- Work with R&D; and Technical teams on new product development, trials, approvals and specifications
- Lead go-to-market planning for new launches: pricing, messaging, collateral, training and channel readiness
- Ensure products meet applicable IS, ASTM and customer or project specifications

Pricing, P&L; & Forecasting

- Own category pricing, margins and the P&L; for the waterproofing and adhesives portfolio
- Coordinate demand forecasting with Sales, Supply Chain and Manufacturing to ensure availability and manage inventory
- Track sales performance by region, channel and product, and take corrective action

Sales Enablement & Channel Support





- Equip the sales team with product training, technical literature, presentations and competitive comparisons
- Support key project pursuits, specification selling and consultant and architect engagement
- Run applicator and contractor training and certification programmes to ensure correct application and system performance

Marketing & Brand Building

- Plan and execute product campaigns, trade shows, technical seminars and digital initiatives with the Marketing team
- Build case studies, project references and warranty or guarantee programmes that strengthen customer confidence
- Ensure consistent brand and product messaging across channels

Customer & Quality Feedback

- Work with Technical Services on complaints, application failures and field issues, and feed lessons back into product and process improvements
- Visit sites regularly to understand real-world application challenges

SKILLS REQUIRED

- Strong understanding of waterproofing and adhesives chemistries, systems and applications (terrace, basement, wet areas, tanks, roofs, podiums, tile and stone fixing, etc.)
- Product management, pricing and P&L; ownership skills
- Strong analytical, planning and business-case skills
- Excellent communication, presentation and stakeholder management skills
- Ability to work with cross-functional teams (R&D;, Sales, Manufacturing, Marketing, Technical Services)
- Proficiency in MS Excel and PowerPoint; familiarity with CRM and BI tools is an advantage
- Willingness to travel as required, including site and market visits
- Preferred: Experience in channel sales (dealers/applicators) and project or specification selling
- Added advantage: Exposure to MBA-level marketing or product management frameworks

EXPERIENCE

- 8 to 12 years of experience in construction chemicals, waterproofing, adhesives, building materials or allied sectors, with at least 3 to 4 years in product management, product marketing, technical sales or a similar role

EDUCATIONAL QUALIFICATION

- BE/B.Tech in Civil Engineering, Chemical Engineering or Polymer/Chemical Technology, or BSc/MSc in Chemistry
- MBA (Marketing) is preferred

📌 Product Manager - Water Proofing and Adhesives (Chennai)
🏢 Aniaaz Consulting
📍 Chennai