: PR & Marketing Executive

​Company: Keyal Empire Designs Pvt. Ltd.

Brands: Marwar Couture, Payal Keyal Couture, Asiana Couture

Department: Marketing & Public Relations

Reports To: PR & Marketing Manager / Brand Strategist

​About Keyal Empire Designs

​Keyal Empire Designs Pvt. Ltd. is a premier luxury bridal couture house in Delhi NCR. Operating through flagship retail destinations in Chandni Chowk and Mehrauli alongside a central manufacturing facility in Noida, we house prestigious couture labels: Marwar Couture, Payal Keyal Couture, and Asiana Couture. We specialize in fine craftsmanship, intricate embellishments, and world-class luxury experiences.

​Position Overview

​We are looking for a creative, highly organized, and energetic PR & Marketing Executive to support the execution of our marketing, social media, and PR campaigns across all three brands. In this role, you will lead monthly campaign and product photoshoots, manage social media publishing and activation, coordinate vendor relationships, and assist with luxury events. You will work closely with our PR Manager and Brand Strategist to maintain brand synergy while highlighting the distinct identity of each couture line.

​Key Responsibilities & Deliverables

​1. Shoot Coordination & Production

​Monthly Photoshoots: Plan, organize, and execute monthly photo/video shoots for Marwar Couture, Payal Keyal Couture, and Asiana Couture.

​Creative Liaison: Coordinate directly with photographers, videographers, fashion stylists, models, and makeup artists to ensure smooth, on-time shoot execution.

​Concept Execution:



Work in tandem with the PR Manager and Brand Strategist to realize mood boards, shoot concepts, and luxury visual storytelling guidelines.

​2. Social Media Activation & Content Management

​Campaign Rollouts: Develop and publish social media campaigns across all brand handles in alignment with strategic marketing calendars.

​Content Operations: Oversee day-to-day content creation, reel editing support, scheduling, and multi-platform posting.

​Performance Tracking: Monitor daily/weekly engagement metrics, audience growth, and post interactions to propose ongoing channel optimization.

​3. Cross-Brand Synergy & Event Support

​Brand Alignment: Maintain a cohesive luxury narrative across all three labels (Marwar Couture, Payal Keyal Couture, Asiana Couture) while preserving each brand's distinct aesthetic.

​Event Marketing: Assist in organizing private client viewings, trunk shows, store launches, and fashion show showcases.

​Logistics Management: Manage marketing collateral, promotional materials, guest lists, and venue logistics for brand events.

​4. Vendor Management & Creative Inputs

​Third-Party Coordination: Build and maintain relationships with external suppliers, set production teams, location managers,



and printing vendors to ensure high quality and timely delivery.

​Trend Analysis: Stay updated on global and Indian bridal fashion trends, emerging content formats, and viral social themes.

​Creative Ideation: Proactively brainstorm and pitch fresh ideas for brand activations, seasonal campaign themes, and social engagement formats.

​5. Reporting & Analytics

​Monthly Performance Audits: Prepare monthly analytics reports assessing the reach, impact, and performance of campaign shoots and digital marketing initiatives.

​Data-Driven Improvements: Use analytics and feedback to refine future shoot planning, posting times, and promotional strategies

Candidate Profile & Qualifications

​Education: Bachelor’s degree in Fashion Marketing, Mass Communication, Journalism, Public Relations, or a related field.

​Experience: 2–4 years of core marketing, PR, or social media experience within high-end luxury fashion, bridal couture, or designer wear.

​Key Skills:

​Hands-on experience managing photoshoots, campaign logistics, and creative crew teams.

​Strong knowledge of Instagram, YouTube, and digital visual aesthetics in the Indian ethnic luxury space.

​Proficiency with social media management tools, basic editing platforms, and analytics dashboards.

​Excellent written, verbal, and interpersonal communication skills.

​Ability to multitask under tight deadlines in a fast-paced environment.

Pay: ₹35,000.00 - ₹40,000.00 per month

Advantages

- Paid sick time
- Paid time off
- Provident Fund

Work Location: In person

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