Key Responsibilities

- Independently plan, execute, manage and optimize Meta Ads (Facebook & Instagram) and Google Ads campaigns.
- Develop performance marketing strategies to increase online sales and maximize ROAS.
- Generate qualified B2B leads for distributors, wholesalers, retailers and business partnerships.
- Drive B2C sales through Shopify, Amazon and other e-commerce platforms.
- Manage advertising budgets effectively to maximize conversions and reduce customer acquisition costs.
- Implement and manage Meta Pixel, Google Analytics 4, Google Tag Manager and conversion tracking.
- Conduct audience research, competitor analysis, A/B testing and retargeting campaigns.
- Develop and optimize sales funnels, landing pages and high-converting advertising campaigns.
- Identify underperforming campaigns and take immediate corrective action.
- Coordinate with creative teams to develop effective ad creatives, videos and marketing content.




- Prepare weekly and monthly performance reports covering ad spend, sales, leads, conversions and ROAS.
- Take ownership of advertising performance, lead quality, revenue growth and monthly sales targets.
- Independently develop strategies to scale profitable campaigns and achieve measurable business growth.

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Role: Performance Marketing Manager, Industry Type: Beauty & Personal Care, Department: Marketing & Communication, Employment Type: Full Time, Freelance/Homebased Role Category: Digital Marketing Education UG: Any Graduate Key Skills Skills highlighted with ‘‘ are preferred keyskills Google AdsMeta AdsCampaign Strategy Performance MarketingGrowth MarketingPPCPaid MarketingSEOShopifyCampaign ManagementROIFacebook AdsCampaign PlanningSales GrowthWeb DesigningGoogle AnalyticsLead Generation

📌 Performence Marketing Executive (Chikmagalur)
🏢 Nisargalaya Herbals
📍 Chikmagalur