Job Opening: Performance Marketing Specialist

Company: VARAÉ

Department: Growth & Marketing

About the Role

We’re looking for a hands-on Performance Marketing Specialist to plan, execute, optimise, and scale paid advertising campaigns across Meta Ads and Google Ads.

You will be responsible for turning advertising spend into measurable business growth—driving sales, acquiring new customers, and improving campaign profitability. This role requires someone who can combine data analysis with creative thinking, take ownership of advertising budgets, and continuously test ways to improve performance.

Hands-on experience with both Meta Ads and Google Ads is essential. This is a campaign management and growth role, not a social media posting or post-boosting role.

Key Responsibilities1. Meta Ads Management

Manage paid campaigns across Facebook and Instagram through Meta Ads Manager, including campaign setup, audience research, prospecting, retargeting, and ongoing optimisation. Test creative formats, messaging, placements, and audience approaches to identify what drives purchases and acquire customers efficiently.

1. Google Ads Management

Plan, launch, and optimise Google Ads campaigns, including Search, Shopping, Performance Max, Display, and YouTube, where relevant to business objectives. Conduct keyword research, review search terms, maintain negative keywords, and optimise bids, ad copy, and targeting. Coordinate with the website team on Google Merchant Center and product-feed requirements.
1. Paid Media Strategy & Budget Ownership

Create weekly and monthly advertising plans aligned with product launches, promotions, and sales targets. Allocate budgets across platforms, products, and campaigns; monitor spend and pacing; and make evidence-based decisions on when to scale, adjust, or pause campaigns. Evaluate results against acquisition costs, product margins, and business goals—not just platform-reported returns.
1. Creative Testing & Team Collaboration





Work closely with designers, video editors, content creators, and the influencer team to develop performance-focused advertising assets. Write clear creative briefs covering audience insights, hooks, product benefits, offers, and calls to action. Run structured tests and communicate which creative approaches are working, which are underperforming, and what should be produced next.
1. Conversion Tracking & Measurement

Own the accuracy of campaign measurement, working with the technical team to implement and validate Google Analytics 4, Google Tag Manager, Meta Pixel, Conversions API, and Google Ads conversion tracking. Use consistent campaign naming and UTM tracking. Compare advertising-platform results with website and order data to identify tracking gaps and avoid double-counting conversions.

1. Landing Page & Purchase Journey Optimisation

Review the journey from ad click to purchase and identify opportunities to improve conversion rates. Collaborate with the website team on landing pages, product pages, mobile experience, offers, and checkout improvements. Ensure advertising messages and landing-page content are aligned.
1. Reporting, Insights & Account Health

Monitor campaign performance regularly and provide weekly and monthly reports with clear findings, actions, and next steps. Track ad approvals, account issues, and campaign delivery. Ensure advertising content follows applicable platform policies and brand guidelines, particularly around wellness-related claims. Skills & Qualifications
- Proven hands-on experience managing both Meta Ads and Google Ads,



preferably for a direct-to-consumer or e-commerce brand.
- Demonstrated ability to manage budgets, improve acquisition efficiency, and scale campaigns with measurable results.
- Solid understanding of audience targeting, keyword research, retargeting, conversion tracking, attribution, and structured testing.
- Ability to analyse data using advertising dashboards, Google Analytics, and Excel or Google Sheets.
- Strong creative judgement, clear communication, and the ability to turn performance insights into actionable briefs.

How Success Will Be Measured Performance will be assessed against agreed business targets, with a focus on:
- Sales and acquisition: Revenue generated and new customers acquired.
- Advertising efficiency: Return on ad spend (ROAS), customer acquisition cost (CAC), and cost per purchase.
- Conversion performance: Improvements in website purchase conversion rates and campaign effectiveness.
- Execution quality: Budget discipline, reliable tracking, consistent testing, and actionable reporting.

Who We’re Looking For Someone who takes ownership of results, investigates why campaigns perform the way they do, and makes informed decisions rather than relying on guesswork. You should be comfortable explaining both successes and setbacks—and presenting a clear plan for what to do next.

How to Apply

Share your CV along with relevant campaign examples or case studies outlining the platforms you managed, budgets handled, your specific responsibilities, and measurable results achieved.

Pay: ₹20,000.00 - ₹35,000.00 per month

Benefits

- Flexible schedule
- Paid sick time

Ability to commute/relocate:
- Indore, Madhya Pradesh: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):
- Are you an introvert or extrovert?
- How would you rate your English proficiency on a scale of 1 to 10?

Work Location: In person

📌 Performance Marketing Specialist (Indore)
🏢 Varae India
📍 Indore