Key Responsibilities

- Plan, execute, and optimize advertising campaigns on Blinkit Ads, Zepto Ads, and Swiggy Instamart Ads.

- Manage sponsored product ads, search placements, banner ads, and other available advertising formats on quick commerce platforms.

- Develop media plans and campaign strategies based on brand objectives, budgets, target audiences, and product categories.

- Monitor key performance metrics, including impressions, clicks, CTR, CPC, conversions, sales, ACoS, and ROAS, wherever available.

- Optimize campaign bids, budgets, keywords, product listings, and placements to improve campaign efficiency.

- Analyze product-wise, city-wise, and platform-wise campaign performance to identify growth opportunities.

- Coordinate with brand, sales,



and platform account management teams to ensure effective campaign execution.

- Track inventory availability, product visibility, pricing, and listing quality to identify factors affecting campaign performance.

- Prepare daily, weekly, and monthly performance reports with actionable insights and recommendations.

- Manage advertising budgets efficiently and ensure campaigns meet agreed performance targets.

- Stay updated on current ad formats, platform features, category trends, and quick commerce advertising opportunities.

📌 Performance Marketing Manager (New Delhi)
🏢 Sunrise Advertising
📍 New Delhi