Job Summary:

We are looking for a highly skilled and data-driven Performance Marketing Specialist to join our team. The ideal candidate will be a master of paid acquisition with deep, hands-on experience scaling Google Ads campaigns specifically within the US market

. In addition to Google Ads, you will also be responsible for strategizing, executing, and optimizing paid social campaigns across Meta (Facebook/Instagram)

and LinkedIn

. If you have a proven track record of driving high-quality leads, maximizing ROAS, and understanding the nuances of the US audience, we want to meet you.

Key Responsibilities:

Google Ads (US Market Focus):

- End-to-end management of Google Ads campaigns (Search, Display, Performance Max, YouTube) strictly targeting the United States.
- Leverage a deep understanding of US consumer behavior, regional nuances, and high-intent keyword strategies to drive conversions.
- Manage substantial ad budgets, ensuring optimal pacing, minimal wastage, and consistent improvement in Cost Per Acquisition (CPA) and Return on Ad Spend (ROAS).

Meta & LinkedIn Ads:

- Develop and execute highly targeted B2B and B2C campaigns on LinkedIn to drive quality lead generation.
- Manage full-funnel Meta Ads campaigns, utilizing advanced audience targeting, lookalike audiences, and retargeting strategies.
- Coordinate with the creative team to develop compelling ad copy, visuals, and video assets tailored to each platform.

Tracking, Analytics, & Optimization:

- Conduct continuous A/B testing of ad copy, landing pages, bidding strategies, and audience segments.
- Set up, troubleshoot, and manage tracking pixels,



conversion tags, and Google Tag Manager (GTM).
- Analyze performance data using Google Analytics (GA4) and native platform dashboards to uncover actionable insights.
- Prepare and present regular performance reports to stakeholders, translating complex data into clear business outcomes.

Requirements & Qualifications:

- Experience: 3+ years of dedicated experience in Performance Marketing, Paid Media, or a similar role.

- US Market Expertise (Mandatory): Proven track record of managing and scaling Google Ads campaigns specifically targeting the US market. Must understand US geography, time zones, and buyer psychology.

- Multi-Platform Mastery: Hands-on experience executing profitable campaigns on Meta Ads Manager and LinkedIn Campaign Manager.

- Analytical Skills: High proficiency in Google Analytics (GA4), Google Tag Manager, and advanced Excel/Google Sheets. Experience with Looker Studio or other data visualization tools is a plus.

- Certifications: Active Google Ads and/or Meta Blueprint certifications are highly preferred.

- Communication: Excellent written and verbal English communication skills to craft compelling ad copy and present data effectively.

What We Offer:

- Competitive salary and performance-based bonuses.
- Prospect to work with significant ad budgets and scale global campaigns.
- Flexible working hours / Remote work options (Customize this based on your company policy).
- Continuous learning and professional development opportunities.

We’d love to hear from you, drop in your resume to [email protected] or Via Whatsapp at (phone hidden)

📌 Performance Marketing Specialist (Google Ads - US Market) (India)
🏢 Inclusive Staffing
📍 India