Summary

Manage and optimize Google Ads, PPC, and Meta Ads campaigns to generate qualified leads, improve conversions, reduce advertising costs, and maximize ROAS. Handle campaign strategy, audience and keyword research, conversion tracking, budget optimization, and performance reporting.

Key Responsibilities

- Plan, launch, and optimize Google Ads campaigns, including Search, Display, Performance Max, YouTube, Shopping, and remarketing, as applicable.
- Manage Facebook and Instagram advertising campaigns for lead generation and conversions.
- Conduct keyword research, competitor analysis, audience targeting, and retargeting.
- Set up and monitor conversion tracking using GA4, Google Tag Manager, Meta Pixel, and Conversions API.
- Optimize bids, budgets, ad creatives, landing pages, CPC, CPL, and ROAS.
- Conduct A/B testing and improve campaign performance and lead quality.
- Prepare weekly optimization reports and monthly performance summaries.
- Plan social media content calendars and coordinate creatives for organic growth.

Tools & Technology Google Ads, Microsoft Advertising, Meta Ads Manager, GA4, Google Tag Manager, Meta Pixel, Conversions API,



Google Keyword Planner, SEMrush, Ahrefs, Google Merchant Center, Looker Studio, Excel/Google Sheets, Canva, and CRM tools such as Zoho CRM or HubSpot.

Mandatory Skills

- Hands-on experience with Google Ads/PPC and Meta Ads.
- Campaign strategy, keyword research, and audience targeting.
- Conversion tracking, analytics, and attribution.
- Bidding strategies, budget management, and A/B testing.
- Landing-page analysis and conversion optimization.
- Understanding of CPC, CPL, CPA, CAC, and ROAS.
- Reporting, lead-generation funnels, and performance optimization.

Expected Deliverables / KPIs

- Accurate conversion tracking and timely campaign launches.
- Achievement of approved lead-generation and ROAS targets.
- Improved conversion rates and lead quality.
- Reduced wasted spend, CPC, and CPL.
- Regular optimization reports and documented testing.
- Consistent social media publishing and improved engagement.

Pay: ₹15,000.00 - ₹60,000.00 per month

Work Location: In person

📌 Performance Marketing Expert (Vastral)
🏢 ThinkTanker
📍 Vastral