Job Title: Performance Marketing Executive

Experience: 23 Years

Department: Marketing Digital / Performance Marketing

Education: MBA in Marketing / Media Management preferred

Job Overview:

We are looking for a Performance Marketing Executive to manage Meta Ads campaigns and drive online sales through quick-commerce platforms such as Blinkit, Zepto, Swiggy Instamart, and Flipkart Minutes.

Key Responsibilities:

- Plan and optimize Facebook and Instagram ad campaigns.
- Drive product sales and customer acquisition through quick-commerce platforms.
- Manage audience targeting, retargeting, and creative testing.
- Monitor campaign performance and improve ROAS, CAC, CTR, and conversions.
- Coordinate with quick-commerce teams to ensure product availability and campaign effectiveness.
- Prepare campaign performance reports and identify growth opportunities.

Requirements:

- 23 years of experience in performance marketing.




- Strong hands-on experience with Meta Ads is mandatory.
- Knowledge of ROAS, CAC, digital marketing funnels, and campaign optimization.
- Quick-commerce or e-commerce experience preferred.
- Experience in FMCG, D2C, or consumer brands is an advantage.
- Strong analytical skills and a results-oriented approach.

Candidate Preferred.

- We are looking for someone who is:
- Highly ownership-driven
- Data-oriented Commercially sharp Rapid-moving and execution-focused Obsessed with growth and ROI
- Success Metrics Success in this role will be measured by:
- Improvement in ROAS
- Reduction in CAC
- Growth in quick-commerce off-take and digital conversions Improvement in campaign efficiency
- Overall revenue contribution from digital and quick-commerce channels

📌 Performance Marketing Executive (Mumbai)
🏢 Rio Innobev
📍 Mumbai