Key Responsibilities

1. Marketing & Campaign Management

- Plan and execute digital marketing campaigns around seasonal collections, gifting periods, and holiday promotions.

- Planning, executing, and optimising data-driven digital advertising campaigns to drive measurable business growth. Unlike traditional brand marketing, which focuses on awareness, performance marketing lives and dies by hard metrics like customer acquisition cost (CAC), return on ad spend (ROAS), and lead generation.

- Basic editing of photos and videos using tools like Canva, Adobe Photoshop/Lightroom, CapCut, or InShot.

- Track and analyse weekly/monthly performance metrics (engagement, reach, traffic) to optimise content strategy.

2.

Social Media

Management & Content creation.





- Manage and scale our brand presence across key platforms, focusing heavily on Instagram, Pinterest, Facebook, and platform listings as a jewellery brand.

- Develop and maintain an aesthetic, cohesive social media content calendar aligned with product launches, festivals, and wedding seasons.

- Engage with our community by actively responding to comments, direct messages (DMs), and mentions to build brand loyalty and assist with customer enquiries.

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Performance Marketing Executive (Okhla)
🏢 Diaora Fine Jewels
📍 Okhla