About the RoleWe are looking for an experienced and performance-driven Meta Ads Manager who can plan, execute, optimize, and scale Facebook and Instagram advertising campaigns to generate high-quality leads at an optimized cost.

The ideal candidate must have hands-on experience in lead generation campaigns, audience targeting, campaign optimization, and ROI improvement. Candidates with prior experience in online college admissions, online degree programs, education, EdTech, or other lead-generation businesses will be given preference.

Key Responsibilities1. Meta Ads Campaign Management

- Plan, launch, and manage Facebook and Instagram Ads campaigns through Meta Ads Manager.
- Create and optimize lead generation campaigns for online college admissions, online degree programs, and other business segments.
- Manage campaign budgets effectively to achieve the best possible results.
- Scale successful campaigns while maintaining lead quality and cost efficiency.

2. Lead Generation & Quality Optimization

- Generate high-quality leads for online BBA, MBA, PG, and other online education programs.
- Develop effective strategies to increase qualified leads and reduce cost per lead (CPL).
- Optimize campaigns to reduce fake numbers, irrelevant enquiries, and low-intent leads.
- Test different lead forms, landing pages, ad creatives, audience segments, and campaign objectives.
- Understand the complete lead funnel, from ad impressions and clicks to qualified leads and admissions.

3. Performance Tracking & ROI

- Monitor key metrics such as CPL, CTR, CPC, CPM, conversion rate, and lead-to-admission ratio.




- Analyze campaign performance and take data-driven optimization decisions.
- Coordinate with the sales and counselling team to understand lead quality and admission conversions.
- Focus on improving return on ad spend (ROAS), marketing ROI, and overall campaign profitability.

4. Ad Creatives & A/B Testing

- Test multiple ad creatives, videos, images, headlines, and ad copies.
- Identify winning creatives and audiences to improve campaign performance.
- Work with the graphic design and video editing teams to develop high-converting advertisements.
- Stay updated with Meta Ads policies, targeting options, and campaign optimization practices.

5. Reporting & Strategy

- Prepare daily and weekly campaign performance reports.
- Track advertising expenditure, leads generated, CPL, qualified leads, and conversions.
- Recommend strategies to improve campaign performance and scale lead generation across multiple business segments.

Required Skills & Qualifications
- Minimum 1–2 years of hands-on experience in Meta Ads Manager.
- Proven experience in Facebook and Instagram lead generation campaigns.
- Robust understanding of audience targeting, campaign structure, budget allocation, and campaign optimization.
- Experience in reducing CPL while maintaining lead quality.




- Knowledge of Facebook Pixel, Meta Pixel, Conversions API, and conversion tracking.
- Understanding of landing pages, lead forms, retargeting, and conversion funnels.
- Ability to analyze campaign data and make performance-driven decisions.
- Good communication skills and a results-oriented mindset.

Preferred Experience
- Online college admissions and online degree programs.
- Education, EdTech, coaching institutes, or online course sales.
- Lead generation for high-ticket products or services.
- Experience working with sales teams and improving lead-to-sale conversion rates.

Key Performance Indicators (KPIs)The candidate's performance will be evaluated based on:
- Number of qualified leads generated.
- Cost per qualified lead (CPQL).
- Cost per lead (CPL).
- Lead quality and contactability.
- Lead-to-admission conversion rate.
- Advertising ROI and campaign profitability.
- Ability to scale campaigns without compromising lead quality.

Who Should Apply?We are looking for someone who understands that successful advertising is not just about generating a high number of leads, but about generating leads that convert into actual customers or admissions. If you have hands-on experience managing Meta Ads campaigns, generating quality leads, optimizing advertising budgets, and delivering measurable business results, we would love to hear from you.
- How to Apply: Share your updated resume along with details of the Meta Ads campaigns you have managed, the industries you have worked in, and the results you have achieved.

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