About the role

You will own paid acquisition across Meta and Google for several clients at once, and for Absolute's own pipeline. The job is not cheap leads; it is qualified leads that sales can close, tracked end to end and improved every week.

You will plan and launch campaigns, keep tracking and lead delivery working, brief the creative team, and turn the numbers into clear decisions. You will work with designers, video editors, and the client-facing and sales teams, under the direction of the Head of Marketing.

Key responsibilities1. Paid advertising

- Plan, set up and manage Meta Ads campaigns across Facebook and Instagram.
- Manage Google Ads campaigns, including Search and other campaign types where they fit.
- Own campaign structure, audience targeting, budgets, bidding, placements, retargeting and optimization.
- Monitor daily spend, cost per lead, conversion rates, lead quality and return on ad spend.
- Spot underperforming campaigns early and take corrective action.
- Scale campaigns that consistently deliver, while staying within approved budgets.
- Run campaigns for multiple clients and industries at the same time.

1. Lead generation and conversion tracking

- Build and optimize lead campaigns using Meta Instant Forms, landing pages and WhatsApp.
- Make sure every lead reaches the right Google Sheet, CRM or other approved destination.
- Monitor tracking and fix issues with pixels, conversion events, GTM, GA4 and platform integrations.
- Judge campaigns on lead quality, not just lead volume or a low cost per lead.
- Work with the client-facing and sales teams to learn which leads convert, and feed that back into campaigns.

1. Reporting and analytics

- Monitor campaigns daily and keep the campaign performance tracker accurate.
- Send weekly performance updates by Saturday afternoon.
- Deliver monthly client performance reports by the agreed deadlines.
- Report spend, impressions, clicks, CTR, CPC, CPL, conversion rates and ROAS where relevant.
- Explain what worked, what failed,



why performance changed and what should happen next.
- Make data-backed recommendations, not just numbers.

1. Creative strategy and testing

- Write clear ad briefs for the creative team.
- Identify the right hooks, messaging, offers, formats and calls to action.
- Work with designers, video editors and content creators on performance-focused creatives.
- Test creative concepts, audiences, landing pages and offers in a structured way.
- Use results to shape the next round of creative production.
- Keep a running record of tests, learnings and winning creatives.

1. SEO and local SEO

- Carry out keyword research, on-page SEO and local SEO tasks when assigned.
- Manage Google Business Profile updates and track local rankings.
- Flag technical and on-page issues and coordinate fixes with the development team.
- Track target keywords, competitor activity and organic search performance.

1. Growing Absolute itself

- Run approved paid campaigns for Absolute Marketing Agency.
- Generate leads for the agency's own sales pipeline.
- Test offers and creatives that attract qualified business prospects.
- Hand leads over cleanly to the business development team.

1. Account management and process discipline

- Keep one central tracker of campaigns, budgets, results, account ownership and lead destinations.
- Document campaign settings, tracking setups and key optimization decisions.
- Follow access-control and data-security procedures on every client account.
- Flag campaign risks, overspend, tracking failures and lead-delivery issues immediately.
- Get approval from the Head of Marketing before any material budget change.





Required skills and experience

- 2+ years of hands-on experience managing paid advertising campaigns.
- Strong practical command of Meta Ads Manager.
- Proven Google Ads experience, or strong campaign results across the platforms this role needs.
- Experience running lead-generation campaigns for businesses.
- Solid grasp of conversion tracking, pixels, GA4, GTM and campaign analytics.
- Clear understanding of CPL, CPA, CTR, CPC, conversion rates, ROAS and lead quality.
- Ability to read campaign data and turn it into decisions.
- Experience working with creative teams to lift ad performance.
- Strong spreadsheet skills and reporting discipline.
- Ability to juggle multiple client accounts, prioritize and hit deadlines.
- Transparent written communication and a high level of ownership.

Nice to have

- Experience in a digital marketing agency.
- Experience across multiple industries, especially local lead-generation businesses.
- Landing page optimization, retargeting and funnel analysis.
- CRM integrations, Google Sheets lead flows and marketing automation.
- Google Business Profile and local SEO.
- A portfolio of campaigns with measurable business outcomes.

What success looks like

- Campaigns launch correctly and on schedule.
- No unplanned budget overspend.
- Lead destinations and tracking stay working.
- CPL and lead quality improve against agreed baselines and targets.
- Optimization decisions are driven by real data and sales feedback.
- Weekly and monthly reports go out on time.
- Winning creatives and audiences are found through structured testing.
- Absolute's own campaigns bring in qualified leads.
- Every account has documented settings, results and handover notes.

Shortlisted candidates will be invited to our HITEC City office for a conversation and a short practical exercise. Pay: ₹25,000.00 - ₹35,000.00 per month

Benefits

- Paid sick time
- Paid time off

Work Location: In person

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