: Performance Marketing Executive

Company: Stat Delight

Department: Digital Marketing

Job Type: Full time

Job Summary

Stat Delight is looking for a results-driven Performance Marketing Executive with hands-on knowledge of Google Ads, Meta Ads, and campaign management. The candidate should be capable of planning, executing, monitoring, and optimizing paid advertising campaigns to generate leads, improve conversions, and achieve business objectives.

Key Responsibilities

- Plan, create, launch, and manage paid advertising campaigns on Google Ads and Meta Ads (Facebook and Instagram).
- Work with Google Ads Manager and Meta Ads Manager to set up and manage campaigns, ad sets, audiences, and advertisements.
- Conduct keyword research and audience targeting to reach relevant customers.
- Create and manage search, display, video, lead generation, and remarketing campaigns.
- Monitor campaign performance, budgets, bids, and daily ad spend.
- Optimize campaigns to improve click-through rate (CTR), conversion rate, cost per lead (CPL), and return on ad spend (ROAS).
- Set up and monitor conversion tracking using Google Analytics 4 (GA4), Google Tag Manager (GTM), and Meta Pixel, as applicable.
- Analyze campaign reports and prepare performance dashboards.
- Perform A/B testing on ad creatives, copy, landing pages, and audience segments.
- Identify underperforming campaigns and implement corrective actions.
- Coordinate with the creative and content teams to develop effective ad creatives and marketing copy.
- Stay updated on advertising trends, platform changes,



and campaign optimization techniques.

Required Skills
- Practical knowledge of Google Ads and Meta Ads Manager.
- Understanding of campaign objectives, ad formats, bidding strategies, and audience targeting.
- Knowledge of keyword research, remarketing, and lead generation.
- Understanding of digital marketing metrics such as CPC, CPM, CTR, CPL, CPA, conversion rate, and ROAS.
- Ability to analyze campaign data and optimize advertising performance.
- Basic knowledge of Google Analytics 4, Google Tag Manager, and tracking pixels.
- Good analytical, communication, and problem-solving skills.

Experience
- Freshers with practical knowledge and candidates with relevant performance marketing experience may apply.
- Hands-on campaign execution experience is preferred.

Educational Qualification
- Bachelor's degree in Marketing, Business Administration, or a related field is preferred.
- Relevant digital marketing certifications are an advantage.

Key Performance Indicators (KPIs)
- Number and quality of leads generated.
- Cost per lead (CPL) and cost per acquisition (CPA).
- Click-through rate (CTR) and conversion rate.
- Campaign budget utilization.
- Return on ad spend (ROAS), where applicable.

Preferred Candidate Profile A candidate who understands how to set up campaigns from scratch, select the right campaign objectives, define audiences, allocate budgets, monitor performance, and optimize Google and Meta advertising campaigns based on data. Pay: ₹12,000.00 - ₹18,000.00 per month

Benefits

- Paid sick time

Work Location: In person

📌 Performance Manager / digital marketing (Nagole)
🏢 Stat Delight
📍 Nagole