Experience : 3+ Years

Performance Marketer – JD Points

- Plan and execute paid advertising campaigns on Meta Ads and Google Ads.

- Develop campaign strategies based on client objectives and target audiences.

- Conduct audience research, competitor analysis, and keyword research.

- Manage advertising budgets and ensure effective budget utilisation.

- Create and optimise lead generation, traffic, engagement, and conversion campaigns.

- Monitor campaign performance daily and make necessary optimisations.

- Analyse key metrics such as CPC, CPM, CTR, CPL, CPA, conversion rate, and ROAS.

- Conduct A/B testing of ad creatives, copy, audiences, and placements.

- Set up and monitor Meta Pixel, Google Analytics 4, Google Tag Manager, and conversion tracking.

- Implement remarketing and retargeting strategies.

- Monitor lead quality and coordinate with the sales team for feedback.

- Identify underperforming campaigns and implement corrective actions.

- Collaborate with designers, content creators,



and video editors to improve ad performance.

- Prepare daily performance updates and monthly campaign reports.

- Maintain campaign dashboards, budgets, and performance records.

- Ensure campaigns meet agreed targets within approved advertising budgets.

- Stay updated on advertising platform changes, trends, and best practices.

- Ensure compliance with advertising policies and client requirements.

Key Performance Indicators (KPIs)

- Cost per Lead (CPL) and Cost per Acquisition (CPA).

- Lead quality and conversion rate.

- Return on Ad Spend (ROAS), where applicable.

- Campaign performance against targets.

- Advertising budget efficiency.

- Accuracy of tracking and reporting.

- Timely campaign optimisation and issue resolution.

Pay: ₹25,000.00 - ₹60,000.00 per month

Work Location: In person

📌 Performance Marketer (Kozhikode)
🏢 Bloombiz Creatives
📍 Kozhikode