26 Oct
|
jobsprana
|
Chennai
We are hiring for Performance Growth Marketer for a Retail Luxury Fashion Store
Location : Chennai
Experience : 4+ years
Salary : Upto 8.4 Lakhs Per Annum
Multi-Platform Growth & New Channel Thinking (Mandatory)
Hands-on ability to plan, launch, and optimise campaigns beyond Meta, including
Google Ads, is a must. Knowledge of Search, Performance Max, YouTube, Demand Gen, LinkedIn, Pinterest, programmatic/display, and premium publisher or partnership placements will be preferred.
Understand the role each platform plays in the funnel and be able to explain why and
how to target a given audience or objective is better served on Meta.
Proactively identify and test new channels, formats, and partnerships to reach customers
in new ways. Each quarter, propose at least one new-channel test with a clear hypothesis, budget and success metric.
Know where HNI audiences sit on each platform and how to target them precisely.
Meta remains the primary platform for now. Other platforms should add to it, not
duplicate it.
Luxury Real Estate Marketing
Plan and run paid campaigns for Evos, focused on generating qualified leads for
bespoke residences in Chennai,
such as consultations and site visits.
Adapt the approach for a high-ticket, long-consideration purchase. This includes lead
forms, WhatsApp conversations, high-intent Google Search, and professional and NRI audiences on LinkedIn.
Prioritise lead quality over volume. Track cost per qualified lead and site visit, and close
the loop with the sales team feedback.
Know the platform policies and compliance requirements for real estate advertising,
including restrictions on housing ads and RERA disclosures.
Keep Evos and Evoluzione distinct in voice, accounts, pixels, audiences and reporting.
Luxury Category Judgement
Apply the same restraint and precision across both luxury fashion and luxury real estate,
and understand how the HNI buyer journey differs between the two.
Key Skills
Robust hands-on Meta Ads Manager
Ability to run and scale ads on Google Ads,
LinkedIn and other platforms to reach HNI audiences on them
Pay: ₹500,000.00 - ₹800,000.00 per year
Work Location: In person
📌 Performance Growth Marketer - Retail (Chennai)
🏢 jobsprana
📍 Chennai