Performance Growth Marketer - Retail (Chennai)

Performance Growth Marketer - Retail (Chennai)

26 Oct
|
jobsprana
|
Chennai

26 Oct

jobsprana

Chennai

We are hiring for Performance Growth Marketer for a Retail Luxury Fashion Store

Location : Chennai

Experience : 4+ years

Salary : Upto 8.4 Lakhs Per Annum

Multi-Platform Growth & New Channel Thinking (Mandatory)

Hands-on ability to plan, launch, and optimise campaigns beyond Meta, including

Google Ads, is a must. Knowledge of Search, Performance Max, YouTube, Demand Gen, LinkedIn, Pinterest, programmatic/display, and premium publisher or partnership placements will be preferred.

Understand the role each platform plays in the funnel and be able to explain why and

how to target a given audience or objective is better served on Meta.

Proactively identify and test new channels, formats, and partnerships to reach customers

in new ways. Each quarter, propose at least one new-channel test with a clear hypothesis, budget and success metric.

Know where HNI audiences sit on each platform and how to target them precisely.

Meta remains the primary platform for now. Other platforms should add to it, not

duplicate it.

Luxury Real Estate Marketing

Plan and run paid campaigns for Evos, focused on generating qualified leads for

bespoke residences in Chennai,



such as consultations and site visits.

Adapt the approach for a high-ticket, long-consideration purchase. This includes lead

forms, WhatsApp conversations, high-intent Google Search, and professional and NRI audiences on LinkedIn.

Prioritise lead quality over volume. Track cost per qualified lead and site visit, and close

the loop with the sales team feedback.

Know the platform policies and compliance requirements for real estate advertising,

including restrictions on housing ads and RERA disclosures.

Keep Evos and Evoluzione distinct in voice, accounts, pixels, audiences and reporting.

Luxury Category Judgement

Apply the same restraint and precision across both luxury fashion and luxury real estate,

and understand how the HNI buyer journey differs between the two.

Key Skills

Robust hands-on Meta Ads Manager

Ability to run and scale ads on Google Ads,

LinkedIn and other platforms to reach HNI audiences on them

Pay: ₹500,000.00 - ₹800,000.00 per year

Work Location: In person

📌 Performance Growth Marketer - Retail (Chennai)
🏢 jobsprana
📍 Chennai

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