: B2B Lead Generation & Online Marketing Executive

Company: Shree Kailaji Alloys Pvt. Ltd.

Job Location: Office-based

Experience: 1–3 years

Employment Type: Full-time

About the Role

We are looking for a proactive and result-oriented B2B Lead Generation & Online Marketing Executive to support our sales team by identifying potential customers online, reaching out to prospective buyers, generating business enquiries, and managing online sales channels.

The candidate will be responsible for prospect research, email communication, telecalling, IndiaMART management, WhatsApp marketing, and maintaining a database of potential customers in the industrial and engineering sectors.

Key Responsibilities

1. Online Client Identification & Lead Generation

· Identify potential customers, manufacturers, OEMs, distributors, fabricators, and industrial companies through Google, LinkedIn, IndiaMART, company websites, and other online sources.

· Identify relevant purchase managers, procurement executives, sourcing managers, and decision-makers.

· Build and maintain a database of prospective customers with company details, contact information, email addresses, and phone numbers.

· Research potential buyers for welding wires, aluminium welding wires, stainless steel wires, MIG/TIG wires, and other welding consumables.

2. Email Marketing & Customer Outreach

· Draft professional introductory emails to prospective customers.

· Send personalised emails to introduce our company, products, and brands.

· Conduct regular email follow-ups with prospective customers.

· Share product catalogues,



technical details, and quotations in coordination with the sales team.

· Track responses and convert interested prospects into qualified sales leads.

3. Telecalling & Follow-ups

· Call prospective customers to introduce the company and its products.

· Speak with purchase departments and identify their product requirements.

· Follow up on emails, enquiries, quotations, and potential business opportunities.

· Maintain records of calls, feedback, customer requirements, and next follow-up dates.

· Schedule meetings or connect interested prospects with the sales team.

4. IndiaMART Management

· Manage incoming enquiries and respond to them promptly.

· Contact prospective buyers received through IndiaMART.

· Follow up with customers who have requested prices, quotations, or product details.

· Maintain enquiry records and monitor the conversion of enquiries into orders.

· Improve the utilisation of IndiaMART for generating relevant business leads.

5. WhatsApp Marketing

· Prepare and send product introductions, catalogues, promotional messages, and company updates to prospective and existing customers.

· Conduct regular WhatsApp follow-ups with interested customers.





· Maintain and organise customer contact lists.

· Share relevant product information and generate enquiries through WhatsApp Business.

6. Sales Coordination & Reporting

· Maintain a daily lead generation and follow-up report in Excel or Google Sheets.

· Track new leads, emails sent, calls made, responses received, enquiries generated, and follow-ups pending.

· Coordinate with the sales team for quotations, samples, technical information, and customer requirements.

· Maintain an organised customer database for future business development.

Required Skills & Qualifications

· Graduate in any discipline; a marketing or business-related qualification is preferred.

· 1–3 years of experience in lead generation, telecalling, inside sales, online sales, or B2B marketing.

· Valuable English communication and professional email-writing skills.

· Comfortable speaking with customers over the phone.

· Ability to research companies and identify relevant decision-makers online.

· Basic knowledge of MS Excel, Google Sheets, email, WhatsApp Business, and IndiaMART.

· Positive follow-up skills, organisation, and attention to detail.

· Self-motivated, target-oriented, and capable of working independently.

Preferred: Experience with industrial products, engineering companies, manufacturing, welding consumables, or B2B sales.

Pay: ₹15,000.00 - ₹25,000.00 per month

Benefits

- Cell phone reimbursement
- Provident Fund

Work Location: In person

📌 Online Marketing Executive (Andheri)
🏢 Shree kailaji Alloys
📍 Andheri