Company Description

Tyroo is an APAC-focused ad tech platform specializing in growth marketing, helping brands drive full-funnel advertising and scalable growth across the region through advanced audiences and no-code, low-code technology. Headquartered in Singapore with regional offices across APAC, Tyroo enables brands to enter and expand in emerging markets effectively. The company collaborates with leading partners such as CJ, Criteo, and Outbrain to deliver high-impact performance solutions.

Tyroo’s offerings include products like TyrooTV and Vidtech.ai, providing innovative formats and tools for modern marketers.

Role Description The National Lead – Commerce Media Solutions is a full-time, on-site role based in Gurugram, responsible for owning and expanding Tyroo’s commerce media business across the national market. This role involves developing and executing go-to-market strategies for commerce media solutions, building and managing relationships with key advertisers, agencies, and commerce platforms, and driving revenue growth through consultative solution selling.

The National

Lead will collaborate with product, operations, and marketing teams to design tailored media packages, optimize campaign performance, and ensure high customer satisfaction. Day-to-day activities include leading client meetings, analyzing campaign data, preparing performance reports, mentoring sales and account teams on commerce media best practices, and identifying new opportunities in Commerce Audience and Media Platform monetization - focused on User acquisition and Programmatic Activation across Retail Media and Off-net Solutions with products built for both endemic Commerce and Non Endemic Brands eg BFSI, Auto, Govt etc.

Responsibilities

- Generate interest & excitement of Tyroo and its Partners commerce Media Solutions with client CMOs, Marketing teams, Brand Managers, and Media Directors to influence ad spending decisions.
- Specific focus on client's programmatic strategy and investments including audience planning, data strategy, analytics and measurement, and creative.
- You will accelerate clients' education and usage of Commerce Media Solutions to advance their long term growth and business priorities
- Apply deep industry knowledge to anticipate client needs, expand key relationships,



and demonstrate the power of our Multi Partner - commerce Media solutions.
- Partner with agency teams, and cross-functional partners to grow revenue across the business
- Work with Marketing, Business Development, Legal,Finance to ensure that client’s needs are being met
- Build data-informed, comprehensive business plans that will generate top-line revenue growth & communicate go-to-market strategies with internal stakeholders
- Stay current on industry trends and innovation to maintain competitive edge and inform client strategies
- Work with sales leadership to establish/set strategic objectives and goals that maximize business impact.
- Maintain close communication and alignment with clients and sales counterparts to maximize client strategies and maintain trust and collaboration..

Qualifications

- 12+ years of experience in digital advertising sales, with 6+ years focused on Fortune 500 enterprise clients and complex multi-agency holding company relationships
- Demonstrated mastery in building and executing multi-year strategic partnerships with C-suite executives at global enterprise organizations
- Deep programmatic expertise with proven success architecting annual agreements, joint business plans, and transformational growth strategies
- Track record of shaping enterprise-level agendas and driving alignment across complex, multinational organizational structures
- Exceptional strategic thinker who operates ahead of industry curves, translating trends into innovative advantages and commercial outcomes
- Advanced technical fluency across data & technology ecosystems, audience strategy, programmatic platforms, measurement science, and privacy-forward solutions
- Proven ability to communicate complex concepts with simplicity and authority to C-suite audiences




- Consultative problem solver who aligns multiple stakeholders around shared goals and drives collaboration toward measurable outcomes
- Outstanding executive presence with the ability to command credibility in the highest-stakes conversations
- Excellent written, verbal, and interpersonal communication skills with a demonstrated ability to elevate storytelling standards
- Strong, confident presentation skills that inspire confidence and drive action
- This role requires travel and representation at industry events.
- Demonstrated success in Sales, including identifying opportunities, influencing stakeholders, and supporting revenue generation.
- Proficiency in Project Management, including coordinating cross-functional teams, managing timelines, and delivering outcomes on schedule.
- Experience in digital advertising, ad tech, or growth marketing
- Excellent communication and presentation skills, with the ability to translate data and insights into transparent, actionable narratives.
- Comfort working with analytics and performance metrics to assess campaign effectiveness and inform strategy.
- Bachelor’s degree in Business, Marketing, Communications, or a related field, or equivalent practical experience.
- Ability to work collaboratively in a fast-paced environment and adapt to evolving client and market needs.

Other Qualifications

- Programmatic. re-targeting and E-commerce audience and Media Monetization experience will be given priority
- Ideal candidate should have executed 4 Million dollar Digital Media advertising Book in India
- Candidate should have experience working across the funnel for ad dollar solutioning

Interview Process

1. HR Round - Profile evaluation, Q&A; on Role - 30 mins
2. Culture/Product round - Candidate will get to understand what Commerce Media solutions our partners are offering in terms of product/platform and in process get to engage with active team members - they will be evaluating candidate on Culture fit. - 45 Mins
3. Presentation round - Candidate will present basis their understanding of Commerce Media solutions and market - tissue paper plan on what clients, opportunity, market gap they would like to go after and scale/market share they can achieve. - 90 Mins

All rounds are designed to find alignment across Tyroo core values of Ambition, Character and Execution.

📌 National Lead - Commerce Media Solutions (Gurugram)
🏢 Tyroo
📍 Gurugram