Urgent Hiring: Performance Marketer Meta Ads

Company: Truliyo Digital

Role: Performance Marketer / Meta Ads Specialist

Experience: 2+ Years Preferred

Focus: Meta Ads, Performance Marketing & Scaling

Truliyo Digital is looking for a hands-on Performance Marketer who understands Meta Ads beyond just launching campaigns.

We need someone who has worked extensively in the Indian market and understands how to generate profitable results across different business models.

What You’ll Work On

You’ll be responsible for planning, launching, optimizing and scaling Meta Ads campaigns across:

- E-commerce / D2C Brands
- Dropshipping
- Affiliate Marketing
- Lead Generation
- B2B Campaigns
- B2C Campaigns
- Conversion & Sales Campaigns

What We’re Looking For 2+ years of hands-on Meta Ads experience preferred

Strong understanding of Facebook & Instagram Ads Manager

Experience managing campaigns with real performance targets like CPA, CPL, CPP, ROAS & Revenue

Solid understanding of CPM, CTR, CPC, CVR, Frequency, AOV and Funnel Metrics

Ability to analyze campaign data and identify why campaigns are performing or underperforming

Experience with audience testing, broad targeting, interests, lookalikes and retargeting

Strong understanding of creative testing, hooks, offers and ad fatigue

Experience scaling winning campaigns while maintaining profitability

Knowledge of Meta Pixel, Conversion API, Events Manager and tracking

Experience with landing pages and conversion funnels

Technical Knowledge

You should be comfortable working with:





- Shopify
- WordPress
- Landing Page Builders
- Meta Pixel & CAPI
- Google Sheets / Excel
- Analytics & Tracking Tools
- AI Tools such as ChatGPT, Claude, Gemini and other marketing/creative tools

Basic understanding of website editing, landing pages and conversion optimization will be a strong advantage. You’ll Be a Great Fit If You:

Think in terms of numbers, not assumptions

Can look at a campaign and identify what needs to be fixed

Understand the relationship between creative, audience, offer and funnel

Know when to scale, kill, duplicate or restructure campaigns

Constantly test new creatives, audiences and strategies

Keep yourself updated with Meta Ads changes and new advertising strategies

Are comfortable handling multiple campaigns and accounts simultaneously

Bonus Points If You Have Experience With

COD E-commerce

International Meta Ads campaigns

Affiliate Marketing

Product Research

Creative Strategy

Landing Page Optimization

High-volume lead generation

Scaling campaigns with significant daily ad spend

What Matters Most to Us

We’re not looking for someone who only knows how to “Boost Post” or create a campaign.

We’re looking for someone who can answer questions like:

Why did CPA increase?

Why is CPM high?

Why is CTR dropping?

Is the problem creative, audience, offer or landing page?

When should we scale a campaign?

Join Truliyo Digital and work on performance campaigns where testing, data and actual business results matter.

📌 Meta Ads Specialist (Gurugram)
🏢 Westwyn Partners
📍 Gurugram