Key Responsibilities

- Plan, launch, and optimize Meta (Facebook & Instagram) advertising campaigns targeting international markets.

- Execute lead generation campaigns across multiple geographies while maintaining cost efficiency.

- Monitor campaign performance daily and optimize targeting, bidding, creatives, placements, and budgets.

- Conduct A/B testing for ad creatives, audiences, landing pages, and campaign structures to improve conversion rates.

- Analyze campaign metrics such as CPL, CTR, CPC, CPM, ROAS, and conversion rates to drive continuous improvement.

- Create audience segments using custom audiences, lookalike audiences, and remarketing strategies.

- Coordinate with the creative and content teams to develop high-performing ad creatives and copy.

- Track campaign performance using Meta Ads Manager, Meta Pixel, GA4, and other analytics tools.

- Prepare regular performance reports with actionable insights and optimization recommendations.

- Stay updated with Meta platform updates, advertising policies, and industry best practices.

Qualifications & Skills

- 1–4 years of hands-on experience managing Meta Ads campaigns.

- Experience executing lead generation campaigns for one or more international markets is mandatory.

- Strong understanding of Meta Ads Manager, Business Manager, Pixel, and Conversion API.

- Experience with audience targeting, retargeting, and campaign optimization.

- Knowledge of performance marketing metrics including CPL, CPA, CTR, CPC, CPM, and ROAS.

- Familiarity with Google Analytics (GA4), UTM tracking, and campaign attribution.

- Robust analytical skills with the ability to interpret campaign data and make data-driven decisions.

- Excellent communication and collaboration skills.

- Ability to manage multiple campaigns simultaneously in a fast-paced environment.





Preferred Qualifications

- Experience working in EdTech, SaaS, or high-growth consumer internet companies.

- Experience running campaigns across regions such as the US, UK, Canada, Australia, MENA, or Southeast Asia.

- Knowledge of landing page optimization and conversion rate optimization (CRO).

- Experience using tools such as Google Tag Manager, Looker Studio, or other reporting platforms is an added advantage.

What We're Looking For

- Performance-driven mindset with strong attention to detail.

- Passion for experimenting, testing, and scaling successful campaigns.

- Ability to work independently while collaborating effectively with cross-functional teams.

- Strong ownership and accountability for campaign performance.

Pay: ₹500,000.00 - ₹600,000.00 per year

Ability to commute/relocate

- HSR Layout Sector 2, Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s)

- Do you have hands-on experience managing Meta (Facebook/Instagram) Ads campaigns?

- Have you run lead generation campaigns targeting one or more international markets?

- Have you managed campaigns across multiple geographies at the same time?

- Have you worked directly in Meta Ads Manager and Business Manager?

- Have you set up or managed the Meta Pixel on a website?

- Have you created Custom Audiences and Lookalike Audiences?

- How many years of hands-on experience do you have managing Meta Ads campaigns?

- Are you comfortable working 6 days in a week ? (Night Shift)?

- Do you have your own Laptop For official purpose?

- What's your current CTC ?

- What's your expected CTC ?

- Will you be able to join immediately?

- How many years of experience you have in terms of handling meta ads?

Location

- HSR Layout Sector 2, Bengaluru, Karnataka (Preferred)

Work Location: In person

📌 Meta Ads Associate (HSR Layout)
🏢 BrightChamps
📍 HSR Layout