Job Overview

We are looking for an experienced marketing professional to drive customer engagement, lead nurturing, conversion optimisation, and growth initiatives. The ideal candidate should have a strong understanding of digital marketing funnels, customer journeys, CRM automation, and data-driven campaign optimisation.

Key Responsibilities

- Manage and optimise marketing funnels to improve customer engagement and conversion.
- Plan and execute lead nurturing campaigns, communication journeys, and follow-up strategies.
- Develop and optimise WhatsApp-based engagement and conversion initiatives.
- Plan and manage webinar, event, and digital engagement campaigns.
- Identify opportunities for referral programmes, partnerships, and recent customer acquisition channels.
- Monitor campaign performance, analyse funnel drop-offs, and recommend improvements.
- Conduct A/B testing and conversion rate optimisation experiments.
- Coordinate with content, creative, CRM, analytics, and external agency teams.
- Track key performance metrics, including engagement, conversion rates, lead quality, and revenue contribution.
- Identify opportunities to improve marketing efficiency and overall business growth.

Requirements
- 5–7 years of relevant experience in growth marketing, digital marketing, lifecycle marketing,



CRM marketing, performance marketing, or funnel management.
- Strong understanding of digital marketing funnels and conversion optimisation.
- Experience in lead nurturing, lifecycle journeys, and marketing automation.
- Good understanding of Meta Ads, Google Ads, landing pages, and conversion rate optimisation.
- Working knowledge of CRM systems and WhatsApp marketing.
- Ability to analyse campaign data and identify actionable insights.
- Strong project management, communication, and stakeholder coordination skills.

Preferred Qualifications
- Experience in EdTech, D2C, consumer internet, subscription-based businesses, or high-volume lead generation.
- Exposure to webinar marketing, referral programmes, partnerships, and community-based acquisition.
- Familiarity with marketing automation tools, GA4, GTM, and A/B testing.
- Exposure to AI-assisted marketing automation or conversational engagement tools.

Ideal Candidate The ideal candidate is commercially focused, analytical, proactive, and hands-on, with the ability to manage marketing initiatives from planning and execution through measurement and optimisation. Pay: ₹700,000.00 - ₹900,000.00 per year

Work Location: In person

📌 Marketing Professional (Bengaluru)
🏢 Cybic Technologies
📍 Bengaluru