Hiring

Key Responsibilities

1.

Marketing

Strategy &

- Brand Management

- Develop annual and quarterly marketing strategies, budgets, and campaign calendars aligned with business objectives.

- Drive brand positioning, market expansion, and integrated online and offline campaigns.

- Identify growth opportunities across hospital locations, specialties, and healthcare services.

- Ensure consistent brand communication across all marketing channels.

2.

Digital

Marketing &

- Performance Marketing

- Lead campaigns across Google Ads, Meta Ads, YouTube, SEO, social media, and other digital platforms.

- Drive qualified patient leads, appointment bookings, and specialty-wise patient acquisition.

- Optimize CPL, CPA, conversion rates, ROAS, and marketing ROI.

- Manage websites, landing pages, CRM integration, lead tracking, and digital patient engagement.

3.

Offline

Marketing &

- Campaign Execution

- Conceptualize and execute integrated campaigns across outdoor media, print, radio, local advertising, and on-ground activities.

- Drive hyperlocal marketing, health camps, screening programs, corporate wellness initiatives, and community outreach.

- Develop partnerships with corporates, residential communities, referral networks, and local organizations.

- Measure campaign effectiveness through enquiries, appointments, patient footfall, and business outcomes.

4. Hospital, Specialty &

- Technology Launches

- Lead end-to-end marketing for current hospital launches, expansions, specialty launches, and new service introductions.

- Develop pre-launch, launch, and post-launch campaigns across digital, offline, PR, and community channels.

- Promote advanced medical technologies, procedures, centers of excellence, and clinical programs through targeted campaigns.

- Coordinate launch events, inaugurations, media activities, and local market engagement.

5.

Doctor

Branding &





- Healthcare Campaigns

- Plan and execute new doctor introduction campaigns across digital, print, outdoor, and hospital communication channels.

- Develop doctor profiles, educational videos, interviews, and specialty-focused promotional campaigns.

- Execute healthcare awareness campaigns around key health days through doctor talks, health camps, webinars, and community activities.

- Ensure all communications are medically accurate, ethical, patient-centric, and compliant with applicable guidelines.

6. Events &

- Community Engagement

- Organize hospital inaugurations, specialty launches, medical conferences, health talks, patient education programs, and corporate events.

- Manage event conceptualization, branding, budgeting, vendor coordination, execution, and post-event follow-up.

- Drive community engagement and local market activation to improve hospital awareness and patient footfall.

- Track event participation, leads, consultations, and business opportunities generated.

7.

Revenue

Generation &

- Patient Acquisition

- Develop specialty-wise and location-wise marketing plans to increase OPD consultations, diagnostics, health packages, and procedures.

- Work with doctors, hospital operations, business development, CRM, and call center teams to improve patient conversion.

- Track the patient journey from enquiry to appointment, hospital visit, and attributable revenue.

- Establish measurable KPIs linking marketing activities to business growth.

8. Analytics, Budgeting &

- Team Management

- Monitor campaign performance using GA4, Google Ads, Meta Ads Manager, CRM, and reporting dashboards.

- Prepare monthly and quarterly reports on marketing spend, leads, conversions, revenue, and ROI.

- Manage internal teams, creative agencies, media partners, event vendors, and marketing budgets.

- Ensure timely execution, cost efficiency, accountability, and continuous campaign optimization.

📌 Marketing Manager (Gurugram)
🏢 Fortis
📍 Gurugram