26 Oct
|
EL Sol Power Solutions
|
Changanācheri
26 Oct
EL Sol Power Solutions
Changanācheri
: MARKETING INTERN
Key Responsibilities
1. Digital Marketing &
- Social Media
- Assist in planning and executing social media campaigns across Instagram, Facebook, LinkedIn, and other relevant platforms.
- Develop content ideas for posts, reels, videos, stories, and promotional campaigns.
- Coordinate with designers, video editors, influencers, and digital marketing agencies.
- Monitor social media engagement, reach, enquiries, and campaign performance.
- Support paid advertising campaigns and lead-generation activities.
2.Brand Management &
- Corporate Branding
- Ensure consistent use of company branding, messaging, logos, and brand guidelines.
- Assist in developing brand communication materials, brochures, presentations, company profiles, and promotional content.
- Support brand awareness initiatives across branches and regional markets.
- Contribute creative ideas for brand campaigns, product promotions, and customer engagement activities.
- Help maintain and strengthen EL SOL's brand identity across online and offline channels.
1. Content Creation &
- Communication
- Draft captions, promotional messages, campaign content, newsletters, and basic marketing copy.
- Assist in preparing scripts for reels, customer testimonials, promotional videos, and corporate presentations.
- Support the development of blogs, website content, and SEO-friendly marketing materials.
- Coordinate with internal teams to collect project updates, customer stories, branch-launch information, and company achievements.
1. Offline Marketing &
- Promotional Activities
- Assist in planning and executing newspaper advertisements, hoardings, standees, brochures, and other promotional materials.
- Coordinate with vendors, media partners, advertising agencies, and printing teams.
- Support regional marketing initiatives and local brand awareness campaigns.
- Help track promotional expenses, media schedules, and campaign deliverables.
1. Events, Exhibitions &
- Activations
- Assist in planning and coordinating exhibitions, renewable energy expos, branch inaugurations, promotional events, and corporate activities.
- Support event branding, promotional materials,
social media coverage, and post-event reporting.
- Coordinate with internal teams, event organizers, vendors, and external partners.
1. Influencer Marketing &
- Partnerships
- Research relevant influencers, creators, media partners, and potential brand collaborators.
- Assist in influencer outreach, campaign coordination, and content follow-ups.
- Track influencer deliverables and evaluate campaign performance.
1. Market Research &
- Competitor Analysis
- Research competitors, industry trends, customer preferences, and emerging marketing opportunities.
- Track competitor branding, promotional offers, social media activities, and communication strategies.
- Assist in identifying new marketing channels and regional expansion opportunities. Prepare basic market research reports and actionable recommendations.
1. Marketing Analytics &
- Reporting
- Maintain marketing activity trackers, campaign calendars, and performance reports.
- Monitor leads, enquiries, engagement, campaign reach, and conversion data.
- Assist in evaluating the effectiveness of different marketing channels.
- Prepare weekly and monthly reports using Excel, Google Sheets, or similar tools.
- Support marketing budget tracking and campaign return-on-investment analysis.
1. Internal Coordination &
- Brand Initiatives
- Coordinate with sales, customer service, HR, and branch teams for marketing requirements.
- Assist in employee engagement campaigns, internal communication, and company-wide branding initiatives.
- Support customer testimonial collection, project documentation, and success-story development.
- Help ensure timely execution of marketing plans and assigned activities.
Required Skills &
- Qualifications
- Pursuing or recently completed a degree in Marketing,
Business Administration, Mass Communication, Media, or a related field.
- Positive written and verbal communication skills in English
- Malayalam and Hindi are added advantages.
- Creativity, attention to detail, and an interest in branding and marketing.
- Basic knowledge of social media platforms and digital marketing concepts.
- Working knowledge of MS Office, Excel, PowerPoint, or Google Workspace.
- Familiarity with Canva, video editing tools, or AI-based content tools is an advantage.
- Good organizational, teamwork, and coordination skills.
- Willingness to learn, take initiative, and work in a fast-paced environment.
Key Performance Indicators (KPIs)
- Intern performance will be evaluated based on:
- Timely completion of assigned marketing activities.
- Quality and consistency of content and brand communication.
- Contribution to campaign execution and social media growth.
- Effectiveness of coordination with internal teams and external vendors.
- Quality of market research and competitor analysis.
- Accuracy of marketing reports and trackers.
- Creativity, initiative, discipline, and overall learning progress.
Learning Opportunities The selected candidate will gain hands-on exposure to:
- End-to-end marketing strategy and execution.
- Digital marketing and lead-generation campaigns.
- Corporate branding and brand positioning.
- Media planning, influencer marketing, and offline advertising.
- Event management and exhibition marketing.
- Marketing analytics, campaign evaluation, and reporting.
- Renewable energy marketing and the solar industry.
What We Offer
- Practical exposure to a growing renewable energy company.
- Opportunities to work on real marketing campaigns and branding projects.
- Mentorship from the marketing team.
- A collaborative and performance-driven work environment.
- Internship certificate upon successful completion, subject to company policy.
- Potential opportunities for future employment based on performance and business requirements.
Pay: ₹5,000.00 - ₹8,000.00 per month
Work Location: In person
📌 MARKETING INTERN (Changanācheri)
🏢 EL Sol Power Solutions
📍 Changanācheri