Borneo Hospital – Mother and Childcare Hospital is seeking an experienced and result-oriented Marketing Head to lead its marketing strategy, brand positioning, patient acquisition, and business development initiatives. The candidate will be responsible for strengthening the hospital's market presence, building relationships with doctors and healthcare partners, and driving sustainable growth.
Key Responsibilities
- Develop and implement marketing strategies to increase patient footfall and hospital visibility.
- Lead digital marketing, social media campaigns, online reputation management, and local advertising.
- Build referral networks with doctors, clinics, nursing homes, diagnostic centres, and healthcare partners.
- Develop corporate tie-ups, insurance/TPA partnerships, and institutional relationships.
- Plan promotional campaigns for maternity, gynaecology, paediatrics, and other hospital services.
- Identify current business opportunities and expand the hospital's reach in the local market.
- Manage marketing budgets, campaign performance, lead generation, and return on investment.
- Lead and supervise the marketing and business development team.
- Monitor competitor activities, market trends, patient feedback, and referral performance.
- Coordinate with hospital management and clinical teams to ensure effective communication of hospital services.
- Prepare monthly marketing reports, performance dashboards, and growth plans for management.
- Ensure all marketing activities comply with applicable healthcare advertising regulations and ethical standards.
Required Qualifications & Skills
- MBA/PGDM in Marketing or a relevant qualification.
- Minimum 7 to 10 years of experience in marketing, preferably in the hospital or healthcare industry.
- Proven experience in team leadership, business development, and strategic marketing.
- Strong knowledge of digital marketing, branding, local marketing, and patient acquisition.
- Experience in developing doctor referral networks and corporate healthcare partnerships.
- Excellent communication, negotiation, analytical, and leadership skills.
- Ability to work with targets, manage budgets, and deliver measurable business results.
If you are open to new opportunities, kindly share your updated resume and connect me to the below-mentioned.
Wallfort Group
HR Department
Email:
[email protected]
Mobile: (phone hidden)
Pay: ₹40,000.00 - ₹60,000.00 per month
Work Location: In person
📌 Marketing Head (Raipur)
🏢 Wallfort Properties
📍 Raipur