– MARKETING &

- BRANDING EXECUTIVE 1.

Position Details Job

Title:Marketing &

• Branding Executive Department:Marketing &
- Branding Location:Field (whenever necessary) and Work From Home (WFH) Employment Type:Full-time Reports To:Management / Assigned Reporting Manager Supervises:None Level:Executive 2.

Job Summary The Marketing &

- Branding Executive will manage day-to-day marketing and branding activities, including content creation, social media posting, brand communication, and coordination with outsourced marketing teams. The role requires understanding the company's brand promise, values, services, target audience, and communication style. The objective is to ensure marketing content and brand-related activities communicate a consistent message and reflect the organization's identity. The person will work with the internal team and outsourced service providers to plan, create, review, publish, and monitor content across relevant platforms. 3.

Key Responsibilities A. Core Responsibilities – Marketing &

- Branding Understand the company's brand promise, values, vision, services, and target audience. Ensure marketing communication reflects the company's identity and brand positioning. Create content ideas for social media posts, reels, stories, campaigns, and other marketing activities. Write captions, post descriptions, short scripts, and basic marketing copy. Prepare content calendars for social media and other marketing channels. Publish approved content on relevant social media platforms. Maintain consistency in tone, messaging, language, and visual presentation. Identify relevant trends, topics, and opportunities for brand communication. Ensure content is relevant to the company's services and audience. Support brand awareness and audience engagement. A. Core Responsibilities – Content Creation &
- Posting Create basic social media content using suitable design and content tools. Coordinate with designers, video editors, copywriters, and outsourced resources. Collect information, photographs, videos, and inputs required for content development. Review content before publishing for accuracy, relevance, grammar, and brand consistency. Schedule and publish approved posts according to the content calendar. Monitor comments, messages, engagement, and basic audience responses. Suggest improvements based on content performance and audience feedback. A. Core Responsibilities – Coordination with Outsourced Teams Coordinate with outsourced marketing agencies, designers, video editors, social media managers, and other service providers. Share clear briefs, content requirements, references, and deadlines. Follow up on pending designs, videos, captions, campaigns, and other deliverables. Review submitted work against the approved brief and brand guidelines. Communicate required changes and coordinate revisions. Track deliverables, deadlines, and pending approvals. Inform the reporting manager about delays, quality issues, and support requirements. Ensure outsourced teams receive the information needed to complete work effectively. B. Daily / Routine Responsibilities Review the content calendar and identify tasks scheduled for the day. Prepare or refine content ideas, captions, scripts, and post copy. Create basic content or coordinate with outsourced teams for required assets. Publish or schedule approved social media posts. Follow up on pending designs, videos, and other deliverables. Review upcoming content for alignment with the brand promise. Monitor social media activity and basic engagement. Update the content calendar with completed, pending, and rescheduled tasks. Share daily progress and highlight delays or issues. C.

Coordination Responsibilities

Coordinate with management to understand business priorities, campaigns, and brand communication requirements. Collect inputs from internal teams regarding services, projects, achievements, events, and business updates. Coordinate with outsourced marketing teams for timely execution. Communicate content requirements, deadlines, feedback, and revisions clearly. Coordinate approvals before publishing important or sensitive content. Ensure consistency across social media, websites, presentations, and other brand materials. Escalate delays, quality concerns, or communication gaps to the reporting manager. D. Documentation / Reporting Responsibilities Maintain a weekly or monthly content calendar. Record published posts, reels, stories, and campaigns.

Track content status: planned, in progress, under review, approved, and published. Maintain records of outsourced deliverables and pending work. Document feedback, revisions, approvals, and deadlines. Prepare basic monthly social media performance reports.

Track reach, impressions, engagement, follower growth, and content performance where available.



Maintain an organized repository of approved content, designs, videos, captions, and brand assets. Report completed activities, upcoming priorities, and pending tasks to the reporting manager.

- Key Results / KRAs Key Result Area Expected Result Brand Understanding &
- Consistency Marketing communication reflects the company's brand promise, values, services, and positioning.

Content

Creation &

• Planning Relevant content ideas, captions, scripts, and calendars are prepared according to business requirements.

Social Media Execution

Approved content is published according to the planned schedule and platform requirements.

Outsourced Team Coordination

Deliverables are clearly communicated, followed up on, reviewed, and completed within agreed timelines. Reporting &
- Improvement Content records and performance reports are maintained, and improvements are suggested based on results.
- Key Actions / KPIs Key Action / KPI Measurement Content calendar management Calendar prepared and updated within the agreed timeline. Content creation Content ideas, captions, scripts, and assigned materials completed as planned. Posting consistency Approved content published according to the agreed schedule. Brand alignment Content checked for consistency with brand promise, tone, and guidelines before publishing. Outsourced team coordination Requirements communicated clearly and deliverables followed up within agreed deadlines. Content quality Content checked for accuracy, relevance, language, and presentation. Revision management Feedback and revisions communicated clearly and tracked to completion.

Reporting

Activity and performance reports submitted as scheduled. Performance monitoring Reach and engagement reviewed, with improvement suggestions recorded. Task completion Assigned marketing activities completed within agreed timelines. Specific content volume, posting frequency, engagement targets, and performance benchmarks will be agreed upon according to the company's marketing strategy, available resources, and platform requirements.
- Reporting &
- Communication Reports To:Management / Assigned Reporting Manager Works Closely With: Internal management and team members Outsourced marketing agencies Graphic designers and video editors Copywriters and content creators Social media managers and other service providers, where applicable Internal Communication Share content plans, completed activities, and pending tasks. Collect business information and inputs needed for content creation. Obtain approvals for content and campaigns where required. Report delays, issues, and improvement opportunities.

External Communication

Share content briefs and requirements with outsourced teams. Follow up on deliverables, revisions, and deadlines. Provide clear feedback and coordinate approvals. Communicate professionally with vendors and service providers.

Reporting

Frequency:Daily / Weekly / Monthly / As required 7. Decision-Making Authority Can Decide Independently Suggest content ideas, topics, formats, and references within the approved brand direction. Draft captions, scripts, and basic marketing copy. Organize the content calendar and follow up on routine deliverables. Recommend suitable content formats and trends. Identify content gaps and suggest improvements. Coordinate routine revisions within approved requirements.

Requires Approval From Reporting Manager

Publishing sensitive, official, or major brand announcements. Final approval of campaigns, brand positioning, and major messaging changes. Changes to the brand promise, brand guidelines, or communication strategy.

Paid promotions, advertising expenditure, or additional outsourced services. Commitments involving budgets, timelines, or deliverables beyond approved arrangements. Public responses to sensitive complaints, controversies, or reputational concerns.

Major changes to the company's visual identity or marketing direction. 8.

Working Conditions Working Days:Monday to Saturday, or as per the applicable company schedule.

Working

Hours:As per the agreed company schedule and coordination requirements. Work Location:Work From Home (WFH) and field visits as required.

Travel

Requirement:Travel to company offices, business sites, or other relevant locations as required for marketing and branding activities. Work Workplace:Hybrid — remote work combined with field visits.

Work Requirements





Reliable internet connection and access to a laptop or computer. Access to approved social media accounts, content tools, and shared folders. Availability for internal coordination and outsourced team meetings during working hours. Ability to manage multiple content tasks and deadlines simultaneously. Access to necessary brand guidelines, service information, and content references. Responsible handling of account credentials, business information, and unpublished content. Timely communication and regular updates while working remotely. Visit relevant locations when required to collect photographs, videos, business information, or content inputs. Plan field visits with the reporting manager as needed. Represent the company's brand professionally during visits, meetings, and content-related activities. Share updates and outcomes of field activities with the reporting manager.

Peak Work

Periods:Campaign launches, events, new service announcements, important business updates, content shoots, client visits, and major branding projects. 9.

Qualifications Educational Qualification:Graduate in Marketing, Mass Communication, Business Administration, Media Studies, or a related field. Other graduates with relevant skills may also be considered. Experience:0–1 year in social media management, content creation, digital marketing, branding, or marketing coordination. Freshers with strong writing, creativity, and coordination skills may apply.

Technical Knowledge

Basic understanding of social media platforms and content formats. Understanding of brand identity, brand promise, tone of voice, and audience communication. Basic knowledge of content planning and social media posting. Familiarity with content calendars and performance metrics. Basic understanding of digital marketing and content engagement. Software / Tools Required Canva or similar content creation tools. Instagram, LinkedIn, Facebook, and other relevant platforms.

Meta Business

Suite or similar scheduling tools, where applicable.

Google

Docs, Google Sheets, and Google Drive. Email, calendar, and video conferencing tools. Basic video editing tools, where required. Certifications:Not mandatory.

Certifications in digital marketing, social media, content writing, or branding are an advantage. 10.

Skills &

Competencies Technical Skills Content writing and caption creation. Social media posting and scheduling. Basic design and content editing. Content calendar management. Basic performance tracking and reporting. Familiarity with digital marketing tools.

Functional Skills

Understanding and communicating the brand promise. Content planning and execution. Coordination with outsourced teams. Brief preparation and feedback communication. Deadline management and task tracking. Reviewing content for quality and brand consistency. Identifying relevant content opportunities.

Behavioural Skills Communication: Shares ideas, briefs, and feedback clearly and professionally.

Creativity: Suggests relevant and engaging content ideas.

Ownership: Takes responsibility for assigned activities until completion.

Teamwork: Coordinates effectively with internal and outsourced teams.

Attention to Detail: Checks content accuracy, language, visuals, and brand alignment.

Time Management: Manages schedules, revisions, and deadlines effectively.

Adaptability: Adjusts to changing business priorities and content requirements. Problem-solving: Identifies delays and content gaps and suggests practical solutions.

Learning Mindset: Stays updated on relevant platforms, formats, and marketing practices. 11.

Behavioural Expectations

Understand the company's brand promise and ensure content reflects it consistently. Communicate the company's actual value rather than creating content only for posting frequency. Take ownership of assigned marketing activities through to completion. Maintain a clear and updated content calendar. Communicate proactively with management and outsourced teams. Provide clear briefs, practical feedback, and timely follow-ups. Check content carefully before publishing or submitting it for approval. Obtain necessary approvals before making public commitments or publishing sensitive information. Maintain professional communication with internal teams and external service providers. Keep content files, approvals, and brand assets organized. Track performance and use learnings to improve future content. Raise delays, quality concerns, and coordination issues early. Maintain confidentiality of company information, account access, and unpublished campaigns. Continuously improve content quality, brand understanding, and marketing execution. Represent the company professionally across all marketing channels.

Pay: ₹10,000.00 - ₹20,000.00 per month

Work Location: Hybrid remote in Surat, Gujarat

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