Role & responsibilities

1. Clinical & Scientific Engagement

- Conduct CMEs, RTMs, scientific presentations, and case discussions.
- Develop strong engagement with KOLs, hospitals, and specialty clinicians.
- Support disease awareness and diagnostic education initiatives.

2. Sales Team/PMT Coach cum Mentor

- Provide scientific training to sales/PMT teams through joint field work and structured training sessions.
- Develop conversation guides, scientific communication tools (LBLs/Brochures/Patient Education Material), and competitive differentiators.
- Support sales teams in specialty positioning and consultative engagement.

3. Strategic Medico-Marketing Initiatives

- Drive disease-focused clinical programs and diagnostic pathways.
- Support launch and adoption of new tests, panels, and specialty offerings.
- Implement algorithm-based clinical engagement models.

4. KOL & Institutional Development

- Identify and develop KOLs and institutional partnerships.
- Facilitate publications, case studies, and academic collaborations.
- Strengthen long-term scientific advocacy networks.

5. Digital & Omnichannel Engagement

- Support webinars, digital scientific content, WhatsApp engagement, and online doctor platforms.
- Track doctor engagement metrics and digital campaign effectiveness at zonal level




- Contribute to patient awareness and preventive health initiatives.

6. Market Intelligence & Insights

- Gather insights on diagnostic trends, competitor activities, and unmet clinical needs.
- Provide actionable feedback to leadership and product teams.
- Support data-driven medico-marketing decisions.

7. Cross-Functional Collaboration

- Coordinate with Sales, Marketing, Laboratory Operations, Product Teams for aligned execution.

Key Deliverables / KPIs

- Number of CMEs / RTMs / Scientific Engagement Programs conducted
- KOL engagement and development
- Scientific training sessions for sales teams
- Growth in focus specialty test adoption
- Medical writing/Content creation for Clinicians/Consumer
- Support for new test launches and strategic initiatives
- Revenue contribution from focus portfolios
- Development of scientific content and presentations

Preferred Candidate Profile

- MD / MBBS / PhD / Pharm D
- 4-8 years of similar Experience in diagnostics, pharma, or healthcare preferred
- Solid scientific presentation and communication skills
- Understanding of specialty diagnostics and clinician engagement
- Ability to work cross-functionally with commercial teams

📌 Manager - Medico Marketing (Ahmedabad)
🏢 Torrent Diagnostics
📍 Ahmedabad