Role Overview

The Lead – Market Share – Franchisee Business will own the end‑to‑end strategy and execution that drives franchisee growth, maximizes market penetration, and safeguards the brand’s competitive edge across all territories.

Key Responsibilities

- Develop and implement a data‑driven market‑share growth plan for the franchise network.
- Conduct deep market, competitor, and consumer analyses to uncover expansion opportunities.
- Lead the franchisee acquisition pipeline, from prospect qualification to onboarding and performance tracking.
- Partner with cross‑functional teams (sales, operations, finance, and marketing) to align initiatives and ensure consistent brand execution.
- Design and monitor KPIs (e.g., same‑store sales, unit growth, penetration rates) and produce executive‑level dashboards.
- Coach and mentor franchisee partners on best practices, pricing strategies, and promotional campaigns.
- Manage quarterly business reviews, providing insights and actionable recommendations to senior leadership.
- Oversee territory planning, ensuring optimal store density and coverage while respecting regional constraints.
- Coordinate with legal and compliance to maintain franchise agreements and regulatory adherence.
- Drive continuous improvement through A/B testing, pilot programs, and post‑launch performance audits.

Required Skills & Experience

- 7‑10 years of experience in market‑share analysis, franchise development, or comparable strategic roles.




- Proven track record of increasing franchise unit counts and revenue in a competitive market.
- Advanced proficiency with analytics tools (SQL, Power BI, Tableau, or equivalent) and Excel.
- Strong financial acumen – ability to model revenue, margin, and ROI scenarios.
- Excellent communication and presentation skills; comfortable influencing C‑suite stakeholders.
- Demonstrated ability to lead cross‑functional projects and manage multiple workstreams simultaneously.
- Solid negotiation and relationship‑building capabilities with franchise partners.

Preferred Qualifications

- Bachelor’s degree in Business, Marketing, Economics, or a related field; MBA or advanced degree is a plus.
- Experience in consumer‑goods, quick‑service, or retail franchise models.
- Familiarity with CRM and franchise management platforms.

What We Offer

- Competitive base salary plus performance‑based incentives.
- Comprehensive health, dental, and vision benefits.
- Professional development budget and mentorship programs.
- Flexible working arrangements aligned with a global, multi‑timezone team.

All qualified applicants will be considered without regard to race, religion, gender, sexual orientation, disability, or any other protected characteristic.

Motilal Oswal Financial Services Limited is an Indian financial services company offering a range of financial products and services. The company was founded by Motilal Oswal and Raamdeo Agrawal in 1987. The company is listed on BSE and NSE stock exchanges.

📌 Lead - Market Share – Franchisee Business (Bengaluru)
🏢 Motilal Oswal Financial Services
📍 Bengaluru