Key Responsibilities

- Social Media Marketing: Manage Instagram, Facebook, and other social media platforms, including content planning, posting, reels, stories, and audience engagement.

- Meta Ads: Assist in creating, managing, and optimizing Facebook and Instagram ad campaigns to drive website traffic, leads, and online sales.

- Performance Marketing: Monitor advertising performance, including ROAS, CTR, CPC, CPM, conversions, and customer acquisition cost.

- Content Planning: Coordinate with graphic designers, photographers, and video editors to create engaging saree product content, promotional creatives, and reels.

- Influencer Marketing: Identify and coordinate with fashion influencers, saree creators, and micro-influencers for collaborations.

- Website & E-commerce Support: Assist with product launches, offers, banners, product descriptions, and promotional campaigns on the website.

- SEO & Content Marketing: Support basic keyword research, product page optimization, and website content improvements.

- Analytics & Reporting: Track campaign results, website traffic, sales,



and social media engagement using tools such as Meta Ads Manager and Google Analytics.

- Campaign Execution: Help plan and execute festive campaigns for Diwali, wedding season, Navratri, and other Indian festive occasions.

- Competitor Research: Monitor competitors, market trends, customer preferences, and new digital marketing opportunities in the saree and ethnic wear industry.

Required Skills

- Basic understanding of digital marketing and social media platforms.

- Knowledge of Instagram, Facebook, and Meta Ads Manager.

- Basic understanding of online advertising and e-commerce sales.

- Familiarity with Canva, Google Analytics, or similar tools is an advantage.

- Good communication, creativity, analytical thinking, and organizational skills.

- Willingness to learn, experiment, and work in a rapid-paced D2C environment.

Pay: ₹20,000.00 - ₹35,000.00 per month

Benefits

- Flexible schedule

Work Location: In person

📌 Jr. Digital Marketing Executive (Inderpura)
🏢 Vastra Lady
📍 Inderpura