Influencer Marketing & Community Manager

About Jaspo

Jaspo is a sports, fitness and lifestyle brand focused on categories including skating, skateboarding, protective gear, cricket and fitness equipment. We are building our brand presence through product innovation, digital marketing, creator partnerships and sports communities.

We are looking for a creative and execution-oriented Influencer Marketing & Community Manager who can independently plan and execute influencer campaigns, build relationships with creators, develop user-generated content (UGC), and identify opportunities to grow our brand through communities and events.

This is not a role limited to influencer outreach. You will be responsible for developing campaign ideas, coordinating execution and ensuring that the content produced contributes to Jaspo's marketing objectives.

Key Responsibilities

1. Influencer Campaign Strategy

- Design and execute influencer marketing campaigns for product launches, brand awareness, engagement, follower growth and promotional activities.
- Identify relevant creators, athletes, coaches and content creators based on target audiences and campaign objectives.
- Develop campaign concepts, creative briefs, content guidelines and deliverables.
- Manage creator communication, negotiations, timelines, product shipments and campaign execution.

2. UGC and Creative Content

- Develop strategies to generate high-quality UGC and promotional content through creators.
- Work with influencers to produce engaging reels, product demonstrations, reviews, tutorials and other short-form videos.




- Identify creative concepts, hooks and content formats that can be repurposed for paid advertising.
- Collaborate with the social media and performance marketing teams to align content with brand guidelines and advertising objectives.

3. Community Building and Events

- Identify opportunities to engage with skating and cricket communities, sports academies, coaches, athletes and relevant local groups.
- Research and evaluate sports events, tournaments, meetups and sponsorship opportunities.
- Develop campaigns and partnerships that help Jaspo build stronger relationships with its target audience.
- Coordinate event participation, creator activations and community engagement initiatives.

4. Campaign Execution and Performance

- Manage campaigns from planning through execution, content delivery and reporting.
- Track creator deliverables, campaign costs, views, engagement, content quality and other relevant metrics.
- Maintain accurate records of influencers, collaborations, campaign budgets, shipments and performance insights.
- Analyze campaign outcomes and use learnings to improve future campaigns.
- Coordinate with internal teams to ensure timely execution and effective use of creator content.





Requirements
- 2–4 years of relevant experience in influencer marketing, creator partnerships, digital marketing or campaign management.
- Demonstrated ability to independently plan and execute influencer campaigns.
- Solid understanding of Instagram Reels, short-form video content, UGC and creator-led marketing.
- Ability to develop creative campaign concepts and write clear briefs for creators.
- Experience managing creator relationships, campaign deliverables, timelines and budgets.
- Strong communication, negotiation, coordination and analytical skills.
- Comfortable working with spreadsheets, campaign trackers and reporting dashboards.
- Interest in sports, fitness, skating, cricket or lifestyle brands is an advantage.

What Success Looks Like
- Consistent execution of well-planned influencer campaigns.
- A reliable pipeline of high-quality creator content for organic and paid marketing.
- Stronger engagement with relevant audiences and sports communities.
- Improved creator relationships and campaign execution efficiency.
- Clear campaign reporting and actionable insights for future activities.

How to Apply Please share your resume along with examples of influencer campaigns you have managed, creator content you have worked on, or campaign results you can demonstrate. Candidates with practical campaign execution experience are encouraged to apply.

Pay: ₹20,000.00 - ₹48,000.00 per month

Benefits

- Provident Fund

Work Location: In person

📌 Influencer Marketing and Community Manager (Jalandhar)
🏢 Jaspo Sporting
📍 Jalandhar