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Experience: 8+ yrs

Location: Mumbai, Maharashtra, India

Job Type: Full-time

We are looking for a dynamic and results-driven Head of Marketing/ Chief Marketing Officer to lead and scale our marketing function. This role requires a strategic marketing leader with deep experience in

B2B enterprise marketing within the CRM, ERP, MarTech, or CPaaS ecosystem. The ideal candidate will be an all-round marketer with expertise across event marketing, product marketing, and performance marketing, capable of driving brand growth, demand generation, market positioning, and revenue impact.

Requirements Key Responsibilities

- Marketing Strategy & Leadership
- Develop and execute the overall marketing strategy aligned with business growth objectives
- Build, mentor, and lead a high-performing marketing team across multiple functions
- Collaborate closely with Sales, Product, Customer Success, and Leadership teams to drive business outcomes
- Establish and track marketing KPIs, ensuring measurable contribution to pipeline and revenue growth
- Event Marketing
- Own and execute the company's event marketing strategy, including industry conferences, trade shows, webinars, customer events, partner events, and executive roundtables
- Drive brand awareness, lead generation, and customer engagement through impactful event programs
- Measure event effectiveness and optimize ROI through data-driven insights
- Build relationships with industry associations, partners, and event organizers
- Product Marketing
- Define product positioning, messaging, and value propositions for enterprise customers
- Lead go-to-market strategies for product launches, feature releases, and new market initiatives
- Conduct market research, competitive analysis, and customer insights to strengthen product positioning
- Enable sales teams with compelling collateral, presentations,



case studies, and sales tools
- Performance Marketing
- Plan, execute, and optimize digital marketing campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other relevant channels
- Drive demand generation, lead acquisition, and conversion optimization initiatives
- Manage marketing budgets effectively to maximize ROI and campaign performance
- Utilize analytics and marketing automation tools to improve campaign effectiveness and customer acquisition
- Brand & Enterprise Marketing
- Strengthen brand visibility and market presence within target enterprise segments
- Develop integrated marketing campaigns that support business growth and market expansion
- Create thought leadership initiatives to establish the company as an industry leader

Required Qualifications

- MBA from a reputed business school (strongly preferred)
- B.Tech or equivalent technical degree (preferred)
- 8+ years of progressive marketing experience with a solid career growth trajectory
- Proven experience leading and managing marketing teams
- Experience working with enterprise customers in B2B environments
- Prior experience in CRM, ERP, MarTech, CPaaS, SaaS, or enterprise technology companies
- Excellent verbal and written communication, presentation, and stakeholder management skills
- Strong analytical mindset with the ability to translate marketing efforts into measurable business outcomes

Preferred Candidate Profile

- Demonstrates a clear track record of business impact and value creation across previous organizations
- Has successfully built and scaled marketing functions in high-growth technology companies
- Possesses strong leadership presence and executive-level communication skills
- Combines strategic thinking with hands-on execution capabilities
- Comfortable working in fast-paced, growth-oriented environments

Must-have Skills Multi-channel Marketing, B2B Marketing, Demand Generation

📌 Head Of Marketing (Mumbai)
🏢 Weekday AI (YC W21)
📍 Mumbai