**: Head of Marketing – US Market (Full-Stack Marketing, SEO, AEO & GEO)

Location: NCR, Noida

Experience: 10+ years of experience in the US market

Employment Type: Full-time

Client: US-based client

Package - 50LPA

About the Role

We are looking for an experienced, strategic, and execution-driven Head of Marketing to lead end-to-end marketing initiatives for one of our US-based clients.

The ideal candidate will have at least 10 years of hands-on experience in the US market, with a proven track record of building and executing full-stack marketing strategies, leading large-scale SEO initiatives, and implementing emerging search strategies, including Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).

This role requires a marketing leader who combines strategic thinking with deep technical expertise, data-driven decision-making, and the ability to scale marketing operations to drive measurable business growth.

Key Responsibilities

1. Marketing Strategy & Leadership

* Develop and execute comprehensive, full-stack marketing strategies aligned with business objectives and revenue targets.
- Lead marketing planning, budgeting, forecasting, and performance management.
- Build scalable marketing processes and lead cross-functional teams across marketing functions.
- Identify growth opportunities, emerging trends, and competitive advantages in the US market.

1. SEO, AEO & GEO Leadership

* Lead large-scale SEO programs, including technical SEO, on-page optimization, off-page SEO, content strategy, and organic growth.
- Develop and implement AEO strategies to improve visibility across answer engines and AI-powered search experiences.
- Build and execute GEO strategies to improve brand visibility, discoverability, and citations across generative AI platforms.
- Lead website architecture optimization, structured data implementation, entity optimization, and content optimization for traditional and AI-driven search.
- Establish measurement frameworks to track organic visibility, AI search presence, qualified traffic, leads, and conversions.
- Stay ahead of evolving search algorithms, AI search technologies, and industry best practices.

1.



Full-Stack Digital Marketing

* Oversee integrated marketing channels, including SEO, paid search, paid social, content marketing, email marketing, conversion rate optimization, and marketing automation.
- Build demand-generation strategies that support customer acquisition, pipeline growth, and revenue generation.
- Optimize marketing campaigns through analytics, experimentation, attribution, and performance reporting.
- Ensure consistent messaging and positioning across digital channels and customer touchpoints.

1. Large-Scale Project Execution

* Demonstrate experience deploying and managing complex, large-scale marketing projects across multiple websites, business units, markets, or high-volume content environments.
- Lead end-to-end execution, from strategy development and resource planning to implementation, optimization, and reporting.
- Manage internal teams, external agencies, technology partners, and stakeholders.
- Build repeatable systems, workflows, and processes to scale marketing execution efficiently.

1. Analytics, Performance & Revenue Growth

* Define KPIs and dashboards to measure marketing effectiveness and business impact.
- Use tools such as Google Analytics 4, Google Search Console, Google Ads, SEO platforms, and marketing automation systems.
- Analyze customer acquisition costs, conversion rates, marketing ROI, pipeline contribution, and revenue performance.
- Translate data and insights into actionable strategies that drive continuous improvement.

Required Qualifications

- 10+ years of professional marketing experience in the US market, with a strong understanding of US customers, competitive landscapes, and digital marketing practices.
- Proven experience in a senior marketing leadership role, such as Head of Marketing,



Marketing Director, or an equivalent position.
- Solid expertise in full-stack digital marketing, with substantial hands-on experience in SEO, AEO, and GEO.
- Demonstrated success in deploying and scaling large-scale SEO and digital marketing projects.
- Strong understanding of technical SEO, content strategy, search intent, structured data, entity optimization, and AI-driven search visibility.
- Experience managing multidisciplinary teams, agencies, budgets, and complex marketing programs.
- Strong analytical skills and a proven ability to connect marketing performance with business outcomes.
- Excellent communication, stakeholder management, and strategic planning skills.
- Ability to balance high-level strategy with practical execution and measurable results.

Preferred Qualifications

- Experience working with US-based B2B or B2C businesses.
- Experience in lead generation, demand generation, and performance marketing.
- Familiarity with AI search platforms and tools for monitoring generative search visibility.
- Experience with enterprise-level SEO platforms and marketing technology stacks.
- A track record of building and scaling marketing teams, systems, and processes.

Success Metrics The successful candidate will be evaluated on:
- Organic search growth and qualified website traffic.
- Improved AEO and GEO visibility across relevant AI-powered search experiences.
- Growth in qualified leads, customer acquisition, and marketing-attributed revenue.
- Improved conversion rates and marketing ROI.
- Successful delivery of large-scale marketing projects.
- Marketing team productivity, operational efficiency, and execution quality.

Who Should Apply?

We are looking for a marketing leader who understands the US market deeply, has successfully executed complex marketing programs at scale, and can lead the next phase of growth across traditional search, AI-powered discovery, and full-stack digital marketing.

Candidates must have substantial US-market experience and a proven track record of implementing large-scale SEO, AEO, and GEO initiatives.**

📌 Head of Marketing (Noida)
🏢 SquadCX
📍 Noida