Head – Digital Marketing (Admissions Department)

Company: Harsha Institutions

Location: Nelamangala, Bengaluru, Karnataka

Job Type: Full-time

Department: Digital Marketing – Admissions

Reporting To: Director – Admissions / Secretary

Salary: ₹1,00,000–₹1,50,000 per month

Job Summary

Harsha Institutions is seeking an experienced, creative, and results-driven Head – Digital Marketing to lead digital marketing strategies for student recruitment and admissions across its institutions.

The candidate will be responsible for developing and executing comprehensive digital marketing campaigns, generating quality admission leads, improving lead conversion, managing advertising budgets, strengthening the institution's online presence, and driving measurable admission growth.

The ideal candidate should possess strong expertise in performance marketing, Google Ads, Meta Ads, SEO, social media marketing, website optimisation, lead management, marketing analytics, and digital campaign strategy. Experience in scaling digital marketing operations across multiple institutions and geographical regions will be highly valued.

The selected candidate will report to the Director – Admissions and coordinate closely with the Secretary, Head – Outreach, and other institutional teams to achieve annual admission targets.

Key Responsibilities1. Digital Marketing Strategy

- Develop and implement comprehensive digital marketing strategies aligned with institutional admission targets.
- Plan institution-wise, course-wise, and region-wise campaigns for all assigned academic programmes.
- Identify target audiences, student demographics, geographical markets, and suitable digital platforms.
- Prepare annual and monthly marketing plans, budgets, campaign calendars, and performance projections.
- Strengthen the online visibility, brand positioning, and digital presence of Harsha Institutions.

1. Performance Marketing and Paid Advertising

- Plan, execute, and optimise paid advertising campaigns across Google Ads, Meta Ads (Facebook and Instagram), YouTube, and other relevant platforms.
- Generate high-quality student enquiries for undergraduate, postgraduate, professional, and other academic programmes.
- Monitor cost per lead, lead quality, conversion rates, cost per admission, and return on advertising spend.
- Optimise advertising budgets to maximise qualified enquiries and confirmed admissions.
- Conduct A/B testing of advertisements, landing pages, creatives, and campaign messaging.
- Manage advertising expenditure and ensure accountability for campaign performance.

1. Lead Generation and Admission Conversion

- Develop scalable digital lead-generation strategies for all assigned institutions.
- Coordinate with the Admissions Department to ensure timely follow-up of digital enquiries.
- Track the complete lead journey from enquiry generation to counselling, application, and confirmed admission.
- Work with admission teams to improve lead quality and conversion rates.
- Implement remarketing, retargeting, and lead-nurturing campaigns to increase enrolments.
- Analyse lead quality and conversion data to reduce acquisition costs and improve campaign effectiveness.

1. Search Engine Optimisation and Website Management

- Develop and implement SEO strategies to improve organic search visibility.
- Optimise institutional websites, course pages,



landing pages, and admission enquiry forms.
- Conduct keyword research, competitor analysis, and technical SEO reviews.
- Monitor website traffic, keyword rankings, engagement, and enquiry generation.
- Coordinate with developers to improve website performance, mobile responsiveness, user experience, and conversion rates.
- Ensure that course information, admission details, and enquiry channels remain accurate and updated.

1. Social Media and Content Marketing

- Develop social media strategies across Instagram, Facebook, YouTube, LinkedIn, and other relevant platforms.
- Plan content calendars covering academic programmes, campus facilities, student achievements, placements, events, and institutional activities.
- Supervise the creation of advertisements, promotional videos, reels, testimonials, and other digital creatives.
- Manage graphic designers, video editors, content writers, photographers, and external agencies, as applicable.
- Monitor social media engagement, audience growth, enquiries, and campaign effectiveness.
- Maintain consistent institutional branding and digital communication standards.

1. Analytics, Tracking, and Reporting

- Implement and monitor Google Analytics 4, Google Tag Manager, conversion tracking, advertising pixels, and relevant analytics tools.
- Track leads across platforms, institutions, academic programmes, and geographical regions.
- Prepare daily, weekly, and monthly performance reports and MIS dashboards.
- Report campaign expenditure, cost per lead, lead quality, conversion rates, and cost per confirmed admission.
- Use data-driven insights to improve campaign performance and marketing efficiency.
- Ensure accurate tracking of digital leads through CRM and admission management systems.

1. Team and Agency Management

- Lead and supervise performance marketers, SEO executives, social media executives, content creators, designers, and other digital marketing personnel.
- Allocate responsibilities, establish performance targets, and monitor individual and team productivity.
- Manage external digital marketing agencies and service providers, where required.
- Establish campaign approval procedures, reporting standards, and quality controls.
- Train team members and promote continuous improvement in digital marketing practices.

1. Management Reporting and Budget Control

- Report digital marketing activities, advertising expenditure, leads, and admission performance to the Director – Admissions and Secretary.
- Present campaign results, budget utilisation, lead quality, and return on advertising spend.
- Prepare marketing budgets and seek approval for major campaigns and promotional initiatives.
- Recommend strategies to improve admission lead generation and reduce acquisition costs.
- Ensure efficient utilisation of marketing resources and accountability for assigned targets.

1. Interdepartmental Coordination





- Work closely with the Director – Admissions and Head – Outreach to align digital campaigns with overall admission strategies.
- Coordinate with Admission Managers and Counsellors to monitor lead follow-ups and conversion outcomes.
- Collaborate with Principals, Deans, and academic teams to ensure accurate programme-related communication.
- Coordinate with the Finance Department regarding advertising budgets, vendor payments, and campaign expenditure.
- Support institutional expansion by identifying new digital marketing opportunities and student recruitment markets.

Educational Qualification No specific educational qualification is mandatory.

Candidates will be evaluated primarily on their technical expertise, professional experience, leadership capabilities, campaign performance, and demonstrated ability to generate quality admission leads and achieve measurable business results.

Experience Required

- Strong professional experience in digital marketing, performance marketing, lead generation, or online customer acquisition.
- Proven experience in managing Google Ads, Meta Ads, SEO, social media campaigns, and digital analytics.
- Demonstrated success in generating high volumes of quality leads and improving conversion rates.
- Experience in managing substantial digital advertising budgets and delivering measurable results.
- Experience in leading digital marketing teams and managing multiple campaigns simultaneously.
- Experience in education marketing, student recruitment, or multi-institution marketing will be an advantage.
- A proven track record of improving campaign ROI and reducing cost per acquisition is highly desirable.

Required Skills
- Advanced expertise in Google Ads, Meta Ads, and performance marketing.
- Strong knowledge of SEO, SEM, social media marketing, and content strategy.
- Expertise in lead-generation campaigns, conversion optimisation, and remarketing.
- Knowledge of Google Analytics 4, Google Tag Manager, CRM systems, and marketing automation.
- Strong analytical, reporting, budgeting, and strategic planning skills.
- Excellent leadership, communication, and coordination abilities.
- Ability to manage multiple institutions, academic programmes, and digital campaigns.
- Data-driven approach to campaign planning, optimisation, and performance improvement.

Key Performance Indicators (KPIs)
- Number and quality of admission leads generated.
- Cost per qualified lead and cost per confirmed admission.
- Lead-to-admission conversion rate.
- Achievement of approved digital marketing targets.
- Return on advertising spend and budget utilisation.
- Organic website traffic and search engine visibility.
- Campaign performance across platforms and academic programmes.
- Website enquiry conversion rate.
- Accuracy and timeliness of MIS reporting.
- Team productivity and campaign optimisation.

Salary and Benefits Monthly Salary: ₹1,00,000–₹1,50,000

- Final compensation will depend on the candidate's experience, technical expertise, leadership capabilities, current compensation, and demonstrated campaign performance.
- Performance-linked incentives may be considered based on approved lead-generation and admission outcomes, subject to management approval.
- Other applicable benefits will be provided as per institutional policy.

Pay: ₹100,000.00 - ₹150,000.00 per month

Benefits

- Paid sick time
- Provident Fund

Work Location: In person

📌 Head – Digital Marketing (Admissions Department) (Nelamangala Town)
🏢 Harsha Institutions
📍 Nelamangala Town