ZELLAR INTERNATIONAL GROUP

GROUP HEAD BRAND, COMMUNICATIONS & MARKETING

Zellar International Group | Mumbai | Full-time

Build the voice, image and influence of a multi-vertical experiential, luxury and technology-led group.

About The Opportunity

- Zellar International is building a group of businesses at the intersection of experiential marketing, events, fashion, luxury weddings, venue technology and digital commerce, with operations across India and the UAE. We are looking for a high-calibre brand and communications leader to shape how the Group is seen, understood and remembered across its businesses, audiences, clients, partners and markets.
- This is a Group-level leadership rolenot a conventional marketing or social media position. You will own the Groups brand architecture, narrative, reputation and integrated communications strategy, while building distinctive identities and go-to-market stories for each business vertical. Working directly with leadership and alongside business heads, sales, creative, production and digital teams, you will turn the Groups work and ambitions into a compelling market presence and measurable commercial advantage.

The Group Portfolio
- Zellar International Experiential marketing, corporate events, exhibitions, fashion and large-format live experiences.
- Luxora Weddings Luxury weddings and high-touch wedding experiences.

What You Will Lead
- Group Brand Strategy & Architecture Define the Groups positioning, purpose, value proposition, narrative and messaging. Build clear brand architecture across businesses, deciding what is endorsed by the Group and what requires a distinctive identity. Establish brand guidelines, tone of voice and visual standards without making every business look or sound the same.
- Editorial Sensibility & Storytelling Bring the storytelling discipline, visual judgement and cultural awareness associated with leading lifestyle, fashion and luxury media into the Groups communications. Develop narratives around projects, IPs, people, partnerships and points of view. Set a high bar for copy, imagery, design, art direction, case studies, brand films, presentations, websites and thought leadership.
- Integrated Marketing, Pr & Reputation Lead integrated plans across PR, digital, social, content, campaigns, partnerships, events and owned channels. Build relationships with relevant media, editors, journalists, creators and industry platforms. Own press narratives, announcements, leadership profiling, interviews, media kits, award submissions and reputation management.
- Commercial Storytelling & Business Growth Partner with business heads and sales teams to create persuasive credentials, pitch decks, proposals, case studies and sector-specific narratives. Make the Groups work easier to understand,



trust and buy by clearly communicating outcomes, scale, creative excellence, delivery capability and client value. Turn completed projects and proprietary IPs into enduring brand assets and commercial opportunities.
- Creative Direction & Brand Experience Set strategic creative direction for campaigns, identity applications, digital presence, photography, films and high-visibility communications. Ensure the brand promise is reflected in execution and client experience. Identify opportunities for Group-owned platforms, signature properties, cultural collaborations and brand-led experiences.
- Digital Presence & Measurement Oversee the Groups website and digital brand experience, ensuring clear positioning, strong portfolios and effective enquiry pathways. Guide LinkedIn, Instagram and other relevant channels according to audience and business objective. Measure visibility, quality of engagement, media impact, website enquiries, sales enablement and campaign effectiveness.
- Leadership, Systems & Governance Build and lead a lean, high-performing function with clear roles, briefs, review processes and standards. Manage agencies, freelancers, production partners and budgets. Establish a Group communications calendar and prioritisation process, aligning messaging with leadership and business heads.

What Were Looking For
- Typically 812+ years in brand strategy, editorial-led marketing, integrated communications, PR or creative leadership; exceptional candidates with a strong track record may be considered outside this range.
- Experience at a leading lifestyle, fashion, luxury or culture publication/media housesuch as Vogue, Harpers Bazaar or comparable titlesor at a premium consumer brand, creative agency or high-calibre brand studio will be highly relevant.
- A strong editorial eye: excellent writing, sharp judgement, visual literacy, cultural curiosity and an instinct for what makes a brand distinctive.
- Ability to move between strategy and execution: shape a narrative, brief creative work, refine copy, manage stakeholders and deliver campaigns.
- Experience working with senior stakeholders and translating complex businesses or services into transparent, compelling and commercially useful stories.
- A strong portfolio of work personally led or materially shapedbrand positioning, campaigns, editorial partnerships, PR, launches, digital content or brand experiences.
- Comfort in a fast-moving,



entrepreneurial environment that requires both leadership and hands-on involvement.
- Excellent written and spoken English. India/UAE or international market experience and additional languages are an advantage.
- A degree in communications, journalism, marketing, design, business or a related discipline is useful; quality of work and judgement will carry significant weight.

How Success Will Be Measured
- Clear, differentiated positioning and coherent brand architecture across Group businesses.
- Improved quality and consistency of brand expression across pitches, digital channels, campaigns and client-facing material.
- Stronger earned-media relationships, relevant visibility and a compelling leadership and corporate narrative.
- More effective sales collateral, credentials, case studies and business-development storytelling.
- Growth in qualified enquiries and partnership opportunities influenced by brand and communications activity.
- Reliable delivery of the communications calendar within agreed budgets and approval timelines.
- Development of a strong internal team and dependable creative/agency ecosystem.

First 90 Days And Beyond
- FIRST 30 DAYS Audit brands, channels, credentials, campaign assets, team capabilities and stakeholder expectations; identify immediate fixes and strategic gaps.
- DAYS 3160 Present the Group brand architecture, positioning and messaging framework; establish a content and communications calendar and priority sales-enablement improvements.
- DAYS 6190 Roll out priority brand improvements, refreshed core credentials and channel standards; define KPIs, reporting cadence, agency requirements and a 612 month roadmap.
- BY 12 MONTHS Establish a recognisable Group narrative, stronger vertical-level brand stories, a consistent premium standard across touchpoints and a measurable contribution to business development.

Why This Role
- Group-level ownership with direct access to leadership and the opportunity to shape the reputation and market presence of a growing multi-business group.
- An unusually varied remit spanning experiential marketing, fashion and lifestyle, luxury weddings, venue technology and digital commerce.
- Room to build the function, set creative standards and create a portfolio of work across brands, campaigns, partnerships and live experiences.
- Competitive compensation aligned with experience, scope and demonstrated capability.

How To Apply
- Please share your CV and a concise portfolio of work you personally led or materially shaped. For selected projects, briefly outline your role, the strategic challenge, your contribution and the outcome. Send applications to [email protected].

Zellar International | Group Head Brand, Communications & Marketing

📌 Head Brand Communication (Mumbai)
🏢 Zellar International
📍 Mumbai