Company Description Toyo Kombucha is a sustainable kombucha brand in India, founded by two college friends, Akul and Vidit, who were inspired by the drink’s unique taste and health benefits abroad. The company focuses on offering zero-sugar kombucha as a healthy alternative in a market dominated by high-end beverage brands.

Toyo Kombucha aims to make kombucha accessible at a price point that allows people to incorporate it into their daily routine. Today, the brand is reaching households across India, encouraging individuals to move toward a better lifestyle with a refreshing, probiotic-rich drink.

Role Description This is a full-time, on-site Freelance Advertisement Manager role based in the Greater Delhi Area.

The Advertisement

Manager will plan, develop, and execute advertising campaigns specifically for Toyo Kombucha within the FMCG sector, focusing on brand awareness, product positioning, and consumer engagement. Day-to-day responsibilities include coordinating with internal teams and external agencies, managing media plans and budgets, overseeing creative development, and monitoring campaign performance across digital and traditional channels. The role also involves analyzing market trends and consumer data,



recommending optimization strategies, and ensuring all advertising aligns with Toyo Kombucha’s brand values and growth objectives in the healthy beverage category.

Qualifications

- Demonstrated experience managing advertising campaigns for FMCG brands, ideally within beverages or health-focused products.
- Strong skills in media planning, campaign execution, and performance tracking across digital and offline channels.
- Ability to collaborate with creative teams, agencies, and internal stakeholders to deliver consistent, high-impact messaging.
- Proficiency in using analytics tools and metrics to interpret consumer behavior and optimize campaign ROI.
- Excellent communication, presentation, and negotiation skills, with a detail-oriented and organized working style.
- Proven capacity to work on-site in a fast-paced setting in the Greater Delhi Area and manage multiple projects simultaneously.
- Bachelor’s degree in Marketing, Advertising, Business, or a related field, or equivalent practical experience.
- Passion for health, wellness, and sustainable consumer products, with a strong understanding of the Indian FMCG landscape.

📌 Freelance Advertisement Manager (FMCG Experience only) (Delhi)
🏢 Toyo Kombucha
📍 Delhi