Council for Digital Safety and Wellbeing (CDSW)

Location: Hyderabad | Full-time, on-site

About CDSW The Council for Digital Safety and Wellbeing (CDSW) is a national platform advancing safety, ethics, privacy, trust, and societal wellbeing in an increasingly digital and AI-driven world.

Through learning, dialogue, and collaboration, CDSW helps institutions, communities, and individuals address challenges such as misinformation, deepfakes, data misuse, and automation-related risks. Our work equips people to engage with technology safely and responsibly.

About the Role

CDSW is seeking a Director – Sales & Business Development to lead its K12 vertical . You will own sales growth, build institutional partnerships, and lead a team to expand the adoption of CDSW’s digital safety and wellbeing programs across schools and school networks.

This is a hands-on leadership role requiring strategic planning, strong institutional relationships, and accountability for revenue targets.

Key Responsibilities

Sales Strategy and Revenue Ownership

- Develop and execute the annual and quarterly sales strategy for the K12 vertical.
- Own revenue targets, institutional acquisition, pipeline development, and sales forecasting.
- Prioritise school networks, education groups, and geographic markets for expansion.

Institutional Sales and Partnerships

- Build relationships with school owners, management teams, principals, and academic leaders.
- Manage the complete sales cycle, from lead generation and program presentations to proposals, negotiations, and closure.
- Develop partnerships with school groups, education networks, and relevant associations.
- Structure agreements that support adoption across multiple schools.

Team Leadership and Sales Operations

- Recruit, mentor,



and lead the K12 Sales & Business Development team.
- Establish transparent targets, account ownership, and performance reviews.
- Maintain accurate CRM records, pipeline reports, and revenue forecasts.
- Build repeatable sales processes and share effective practices across the team.

Commercial Management and Coordination

- Develop proposals and negotiate pricing, scope, and commercial terms.
- Coordinate with curriculum and program teams to align proposals with institutional needs and delivery capacity.
- Ensure a clear handover to the delivery team after signing.
- Work with program teams to identify renewal, expansion, and referral opportunities.

Qualifications and Experience
- Proven experience in sales, business development, and institutional partnerships, with a record of achieving revenue targets.
- Experience selling to schools, school groups, or K12 education networks.
- Demonstrated ability to lead and develop a sales team.
- Robust understanding of institutional buying processes and education-sector decision-making.
- Excellent communication, presentation, negotiation, and relationship-building skills.
- Robust pipeline management, forecasting, and CRM discipline.
- Bachelor’s degree in Business, Marketing, or a related field; MBA preferred.
- Experience in education technology, training, digital safety, or wellbeing is an advantage.

Success Measures
- Revenue achievement against quarterly and annual targets.
- New schools and school networks onboarded.
- Pipeline coverage, conversion rates, and average deal value.
- Renewal and expansion revenue.
- Partner-generated business.
- Sales team performance and forecast accuracy.

Apply or Contact Us
- Send your CV and a brief overview of your relevant sales and leadership experience to [email protected] .

📌 Director – Sales & Business Development (Hyderabad)
🏢 Council for Digital Safety and Wellbeing (CDSW)
📍 Hyderabad