Jewelry Industry Background Preferred

Key Responsibilities

Develop and execute 360-degree digital marketing roadmaps aligned with seasonal retail spikes like weddings and festivals.

Manage high-scale ad budgets across Meta, Google, and programmatic channels, optimizing for ROAS (Return on Ad Spend) and customer acquisition cost.

Oversee visual direction, editorial calendars, and high-end asset creation (photography, short-form video) that accurately reflect product craftsmanship and brand legacy.

Optimize website product listings, local discovery, and search rankings for high-intent keywords like diamond or gold collections.

Drive retention, loyalty programs, and personalized communication through email and CRM platforms.

Track traffic, conversion metrics, and omnichannel attribution to generate data-backed performance reports for management.

Qualifications & Requirements

2 years of digital marketing experience, with a distinct preference for luxury retail, fashion,



or the jewelry sector.

Positive to have proficiency of Google Analytics, Meta Ads Manager, SEO/SEM toolsets, and CRM software (e.g., Salesforce, Mailchimp).

Exceptional aesthetic sensibilities, sharp attention to detail, strong leadership, and an understanding of high-end consumer psychology.

Role: Social Media Marketing, Industry Type: Gems & Jewellery, Department: Marketing & Communication, Employment Type: Full Time, Permanent Role Category: Digital Marketing Education UG: Graduation Not Required Key Skills Skills highlighted with ‘‘ are preferred keyskills SEO Social Media OptimizationSearch Engine OptimizationContent OptimizationGoogle AnalyticsGoogle AdWordsDisplay AdvertisingOnline AdvertisingWeb MarketingOnline BrandingDigital BrandingInstagram MarketingDigital MediaOnline Marketing

📌 Digital Marketing Specialist (Pune)
🏢 N.W Shamsett Jewellers
📍 Pune