Job Overview &

- Role Summary

- Primary Goal: Promote products, services, or brands across digital channels and track campaign performance against key performance indicators (KPIs). [1, 2]

- Work Type: A hands-on, analytical, and creative role working closely with internal design/sales teams or external agencies. [1, 2, 3]

- Core Channels: Search Engine Optimization (SEO), Search Engine Marketing (SEM), Pay-Per-Click (PPC) ads, social media, email marketing, and content creation. [1, 2]

Key Responsibilities

- Campaign Execution: Plan, build, and launch organic and paid ad campaigns across platforms like Google Ads, Meta, and LinkedIn.

- Content &
- Copywriting:

Write marketing copy for blogs, social media posts, email newsletters, and website landing pages.

- Search Optimization (SEO):



Optimize web pages, meta tags, and keywords to improve organic search rankings.

- Data &

- Analytics:

Monitor web traffic, conversion rates, cost-per-click (CPC), and return on ad spend (ROAS) using tools like Google Analytics.

- A/B Testing &

- Optimization:

Test ad creatives, audience targeting, and landing page layouts to continuously improve performance.

- Reporting: Prepare periodic performance reports and translate data insights for management or stakeholders. [1, 2, 3, 4, 5, 6, 7, 8]

Pay: ₹15,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Digital Marketing Specialist (Thiruvananthapuram)
🏢 MITVINDIA News
📍 Thiruvananthapuram