Position: Digital Marketing Specialist

Company: Oshin Infotech Services Private Limited

Department: Marketing & Business Development

Reports To: CEO / Business Head

About Oshin Infotech Services Private Limited

Oshin Infotech Services Private Limited is a growing healthcare technology and teleradiology services organization committed to delivering high-quality radiology reporting solutions to hospitals, diagnostic centers, and healthcare providers. We are seeking a results-driven Digital Marketing Specialist to strengthen our brand presence, generate qualified leads, and support business growth in domestic and international markets.

Position Summary The Digital Marketing Specialist will be responsible for developing and executing digital marketing strategies to enhance brand visibility, generate leads, support business development initiatives, and identify new market opportunities. The role requires a combination of digital marketing expertise, analytical skills, content development capabilities, and business acumen.

Key Responsibilities

Digital Marketing & Brand Building

- Develop and implement comprehensive digital marketing strategies aligned with business goals.
- Manage and optimize the company's website, social media platforms, and online presence.
- Create and execute SEO and SEM strategies to improve online visibility.
- Plan and manage paid advertising campaigns across Google, LinkedIn, Meta, and other relevant platforms.
- Develop engaging content, including blogs, articles, case studies, newsletters, and social media posts.




- Monitor and enhance the company's online reputation and brand positioning.

Lead Generation & Business Growth

- Design and execute lead generation campaigns through digital channels.
- Generate qualified B2B leads for sales and business development teams.
- Manage lead nurturing activities and marketing funnels.
- Track and improve lead conversion rates.
- Identify and explore new business opportunities through market research and digital outreach.

International Market Development

- Research international markets and identify potential clients, partners, and business opportunities.
- Build and maintain databases of prospective healthcare organisations and decision-makers.
- Support business expansion initiatives through targeted marketing campaigns.
- Collaborate with leadership to develop international marketing strategies.

Analytics & Reporting

- Monitor website traffic, campaign performance, and lead-generation metrics.
- Prepare monthly performance reports and recommendations.
- Analyze competitor activities, market trends, and customer behavior.
- Utilize data-driven insights to optimize marketing strategies and ROI.

Stakeholder Collaboration

- Work closely with leadership, sales, operations,



and clinical teams to align marketing efforts with business objectives.
- Coordinate with external agencies, designers, and content creators as required.

Required Qualifications

- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- MBA in Marketing is preferred.
- 36 years of experience in Digital Marketing, Lead Generation, or Business Development.
- Experience in B2B marketing is preferred.
- Healthcare, Health-Tech, or Teleradiology industry experience will be an added advantage.

Required Skills & Competencies

Digital Marketing

- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Google Ads
- Social Media Marketing
- Email Marketing
- Content Marketing
- Marketing Automation

Lead Generation & CRM

- B2B lead generation
- LinkedIn outreach and networking
- CRM tools
- Marketing funnel management

Analytics & Tools

- Google Analytics (GA4)
- Google Search Console
- LinkedIn Campaign Manager
- Microsoft Office Suite
- Canva and basic design tools

Soft Skills

- Excellent written and verbal communication skills.
- Solid presentation and networking abilities.
- Analytical and data-driven mindset.
- Strategic thinking and problem-solving skills.
- Ability to work independently and manage multiple projects.

Preferred Certifications

- Google Ads Certification
- Google Analytics Certification
- HubSpot Inbound Marketing Certification
- LinkedIn Marketing Certification
- Meta Digital Marketing Certification

📌 Digital Marketing Specialist (Delhi)
🏢 Oshin Infotech Services Private
📍 Delhi