Role & responsibilities :

1. Performance Marketing Google, Meta & LinkedIn Ads

- Plan, launch, manage, and optimise campaigns across Google Ads, Meta Ads (Facebook and Instagram), and LinkedIn Ads.
- Manage search, display, video, remarketing, lead generation, and conversion-focused campaigns.
- Conduct audience research, keyword targeting, competitor analysis, and budget allocation.
- Develop and test ad copies, creatives, headlines, landing pages, and calls to action.
- Monitor campaign performance, including CTR, CPC, CPL, CPA, ROAS, conversion rates, and lead quality.
- Implement and troubleshoot conversion tracking using Google Tag Manager, Google Analytics 4, Meta Pixel, and relevant tracking tools.
- Optimise campaigns to improve return on ad spend, lead quality, customer acquisition, and overall marketing efficiency.
- Prepare regular performance reports with actionable insights and recommendations.

2. Marketplace Management Amazon & Flipkart

- Manage and optimise product listings, titles, descriptions, bullet points, keywords, images, and other listing assets.
- Plan and execute Amazon Ads and Flipkart Ads campaigns.
- Conduct marketplace keyword research, competitor analysis, and product performance analysis.
- Monitor product visibility, impressions, clicks, conversion rates, sales, advertising costs, and profitability.
- Optimise product listings and advertising campaigns to improve organic rankings and sales.
- Coordinate pricing, promotional offers, deals, inventory visibility, and catalogue updates.
- Track marketplace performance and identify opportunities to scale revenue.

3. Udemy & Online Course Marketing

- Manage and optimise course listings on Udemy, including titles, descriptions, keywords, and promotional content.
- Conduct course keyword research and competitor analysis to improve discoverability.
- Support course launches, promotional campaigns,



and enrolment growth initiatives.
- Monitor course performance, traffic, enrolments, ratings, and revenue.
- Identify opportunities to improve course visibility, learner acquisition, and conversion rates.

4. Search Engine Optimisation (SEO)

- Conduct keyword research, competitor analysis, and search intent analysis.
- Implement on-page SEO, including title tags, meta descriptions, headings, internal linking, and content optimisation.
- Identify and resolve technical SEO issues related to crawlability, indexability, site structure, and page performance.
- Develop and execute off-page SEO and ethical link-building strategies.
- Optimise website pages, product listings, landing pages, and blog content for organic visibility.
- Monitor rankings, organic traffic, clicks, impressions, and conversions using Google Search Console and Google Analytics 4.
- Collaborate with content and development teams to implement SEO recommendations.
- Stay updated with search engine algorithm changes and evolving SEO practices.

5. Analytics, Tracking & Reporting

- Track performance across paid media, marketplaces, organic search, and online learning platforms.
- Build and maintain performance dashboards and campaign reports.
- Analyse customer acquisition costs, conversion funnels, sales trends, and channel-level profitability.
- Identify underperforming campaigns and implement data-driven optimisation strategies.
- Maintain accurate tracking and reporting to support marketing decisions.

Preferred candidate profile :

- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 5-8 years of relevant digital marketing experience.
- Experience in e-commerce, education, publishing, or online learning businesses.
- Familiarity with marketplace seller dashboards, product catalogue management, and advertising consoles.
- Experience with landing page optimisation, A/B testing, and conversion rate optimization.

📌 Digital Marketing Specialist (Gurugram)
🏢 KC GLOBED
📍 Gurugram