: Digital Marketing Specialist

Company: AppDeft

Industry: IT Services / Software Development

Location: Mohali, Punjab

Experience: 2–4 Years

Employment Type: Full-Time

Work Mode: Work From Office (WFO)

About the Role

AppDeft is looking for a results-driven Digital Marketing Specialist with hands-on experience in promoting IT services, software development solutions, and technology consulting services. The candidate will be responsible for planning and executing integrated digital marketing strategies across SEO, content marketing, social media, paid advertising, and email marketing to strengthen our online presence, generate qualified B2B leads, and support business growth.

The ideal candidate should understand service-based business marketing, customer acquisition, lead nurturing, and digital campaign optimization.

Key Responsibilities1. Search Engine Optimization (SEO)

- Develop and execute SEO strategies to improve website rankings, organic traffic, and lead generation.
- Conduct keyword research focused on software development, IT services, and technology solutions.
- Implement on-page, off-page, and technical SEO best practices.
- Optimize website pages, service pages, landing pages, blogs, metadata, internal linking, and website structure.
- Monitor keyword rankings, organic traffic, backlinks, and website performance using Google Search Console, Google Analytics 4, and SEO tools.
- Identify opportunities for improving website authority, search visibility, and organic conversions.

1. Content Marketing

- Plan and execute a content calendar aligned with the company's services and business goals.
- Create and coordinate SEO-friendly blogs, website content, service descriptions, case studies, articles, whitepapers, and landing page content.
- Develop content that communicates the company's expertise in software development, mobile applications, web development, AI/ML, and other IT solutions.
- Research industry trends, competitor content, and relevant keywords to identify new content opportunities.
- Collaborate with designers, developers, and subject matter experts to produce engaging marketing content.
- Track content performance through organic traffic, engagement, rankings, and lead conversions.

1. Social Media Optimization (SMO)

- Manage and optimize the company's social media presence, particularly on LinkedIn, Facebook, and Instagram.
- Develop and execute social media strategies to increase brand awareness, engagement, and qualified inquiries.
- Create content calendars, post ideas, captions, creative briefs, and relevant campaign themes.
- Promote the company's services, client success stories, projects, company updates, and industry insights.
- Support LinkedIn-based B2B marketing, industry networking, and organic lead generation.
- Monitor engagement, audience growth, reach, and referral traffic, and recommend improvements.

1. Paid Advertising and Performance Marketing

- Plan, launch, manage,



and optimize paid campaigns across Google Ads, Meta Ads, and LinkedIn Ads, wherever relevant.
- Develop campaigns to generate qualified leads for software development, web and mobile app development, and IT consulting services.
- Conduct keyword research, audience targeting, competitor analysis, and budget allocation.
- Optimize ad copy, creatives, landing pages, bidding strategies, and conversion tracking.
- Monitor campaign metrics, including impressions, CTR, CPC, CPL, conversion rate, and ROAS where applicable.
- Analyze campaign performance and continuously improve lead quality and cost efficiency.
- Coordinate with the business development team to track lead quality and campaign-generated opportunities.

1. Email Marketing and Lead Nurturing

- Plan and execute email marketing campaigns for B2B prospects, existing leads, and relevant business audiences.
- Create professional email campaigns, newsletters, service updates, promotional emails, and lead-nurturing sequences.
- Segment audiences based on industry, interests, engagement, and campaign objectives.
- Develop targeted email campaigns for IT services, technology solutions, and software development offerings.
- Monitor open rates, click-through rates, replies, conversions, and unsubscribe rates.
- Maintain email lists responsibly and follow applicable email marketing and data privacy requirements.
- Coordinate with the sales and business development teams to nurture prospects and improve conversions.

1. B2B Lead Generation and Marketing Strategy

- Develop integrated digital marketing campaigns focused on acquiring potential clients for IT services.
- Identify target industries, business segments, and ideal customer profiles for the company's services.
- Support inbound lead generation through SEO, content, paid campaigns, social media, and email marketing.
- Collaborate with the business development team to align campaigns with target markets and sales objectives.
- Track marketing-qualified leads (MQLs), sales-qualified leads (SQLs), lead sources, and conversion trends.
- Research competitors and identify new channels and opportunities for business growth.

1. Analytics, Reporting, and Optimization

- Track website traffic, campaign performance, lead generation, and conversion metrics.
- Use Google Analytics 4, Google Search Console, advertising dashboards, and other relevant marketing tools.
- Prepare weekly and monthly performance reports with actionable insights.
- Identify underperforming channels and implement corrective measures.
- Maintain campaign documentation, content calendars,



marketing plans, and performance reports.

Required Skills and Qualifications
- 2–4 years of practical experience in digital marketing, preferably in an IT services or B2B service-based company.
- Solid hands-on knowledge of SEO, content marketing, SMO, paid advertising, and email marketing.
- Experience promoting services rather than exclusively selling physical products.
- Understanding of B2B lead generation and digital customer acquisition.
- Practical experience with Google Ads, Meta Ads, LinkedIn marketing, and email marketing platforms.
- Familiarity with Google Analytics 4, Google Search Console, keyword research tools, and performance reporting.
- Strong content planning, copywriting, analytical, and communication skills.
- Understanding of conversion tracking, landing page optimization, lead quality, and campaign ROI.
- Ability to manage multiple marketing activities, prioritize tasks, and meet deadlines.
- A proactive, analytical, and results-oriented approach to marketing.

Preferred Qualifications
- Previous experience in a software development company, IT consulting firm, digital agency, or technology services organization.
- Experience marketing web development, mobile app development, custom software, AI/ML, SaaS development, or related IT services.
- Exposure to B2B marketing for international markets, particularly the USA, Canada, UK, Australia, or Europe.
- Familiarity with HubSpot, Mailchimp, Brevo, or similar CRM and email marketing platforms.
- Basic understanding of marketing automation, lead scoring, and sales funnel optimization.
- A portfolio demonstrating previous campaigns, SEO improvements, content work, or lead generation results.

Key Performance Indicators (KPIs) Performance will be evaluated against agreed targets, including:
- Growth in organic traffic and priority keyword rankings.
- Qualified leads generated through digital marketing channels.
- Paid campaign efficiency, cost per lead, and lead-to-opportunity conversion.
- Social media engagement, reach, and relevant audience growth.
- Content output, organic performance, and content-driven leads.
- Email campaign engagement and conversions.
- Marketing contribution to the sales pipeline and overall business growth.

What We Offer
- An opportunity to build and execute digital marketing strategies for an IT services company.
- Exposure to multiple digital marketing channels and international B2B markets.
- A collaborative work environment with opportunities for professional growth.
- The opportunity to contribute directly to lead generation and business development.

How to Apply Interested candidates can share their updated resumes at [email protected] with the subject line “Application – Digital Marketing Specialist.”

Work Location: Mohali, Punjab

Work Mode: Full-Time, Work From Office (WFO)

Pay: ₹10,000.00 - ₹42,000.00 per month

Work Location: In person

📌 Digital Marketing Specialist (2-4 years) (Sahibzada Ajit Singh Nagar)
🏢 App Deft
📍 Sahibzada Ajit Singh Nagar