Job Summary

We are looking for a skilled and result-oriented Digital Marketing & Social Media Manager to manage our paid advertising campaigns, grow our social media presence, increase Instagram followers, and generate quality leads for our travel packages.

The candidate will be responsible for managing Meta Ads and Google Ads, developing social media strategies, planning content, improving engagement, and driving enquiries and bookings through digital marketing.

Key Job Responsibilities

1. Meta Ads Management

- Plan, create, launch, and manage advertising campaigns on Facebook and Instagram.
- Generate quality leads for domestic and international travel packages.
- Optimize campaigns to reduce cost per lead and improve conversion rates.
- Manage advertising budgets, audience targeting, retargeting, and campaign performance.
- Test different ad creatives, offers, videos, and audiences.

2. Google Ads Management

- Plan and execute Google Search and other suitable advertising campaigns.
- Conduct keyword research and competitor analysis.
- Generate relevant enquiries from people searching for travel packages.
- Monitor clicks, conversions, cost per lead, and return on ad spend.
- Optimize campaigns to improve lead quality and booking potential.

3. Instagram Growth

- Develop strategies to increase genuine Instagram followers organically.
- Improve reach, engagement, profile visits, and content visibility.
- Plan and publish travel reels, posts, stories, and promotional content.
- Use relevant hashtags, trends, collaborations, and engaging content formats.
- Monitor Instagram Insights and prepare monthly growth reports.
- Avoid fake followers, bots, and artificial engagement.

4. Social Media Management

- Manage the company's Instagram and Facebook pages.
- Prepare a monthly content calendar.
- Coordinate the creation and publishing of reels, posts, stories, and promotional creatives.
- Respond to comments and direct messages or coordinate with the sales team for timely responses.




- Maintain consistent brand identity and communication.
- Track engagement, reach, shares, saves, and audience growth.

5. Content Strategy and Coordination

- Develop creative ideas for travel destinations, tour packages, seasonal offers, and customer experiences.
- Coordinate with graphic designers, video editors, and the sales team.
- Identify trending travel content and opportunities to improve brand visibility.
- Ensure that promotional content communicates package details and calls to action clearly.

6. Analytics and Reporting

- Submit weekly and monthly reports covering advertising spend, leads, cost per lead, follower growth, reach, and engagement.
- Track campaign performance and identify areas for improvement.
- Monitor enquiries and bookings generated through digital channels.
- Recommend strategies to improve marketing results and business growth.

Required Skills and Qualifications
- Practical experience with Meta Ads Manager and Google Ads.
- Strong understanding of lead generation and performance marketing.
- Experience growing Instagram accounts and managing social media pages.
- Knowledge of content planning, reels strategy, hashtags, and engagement.
- Understanding of Google Analytics 4, conversion tracking, and advertising metrics.
- Valuable analytical, creative, and communication skills.
- Experience in travel, tourism, hospitality, or e-commerce is preferred.

Key Performance Indicators (KPIs)
- Monthly qualified leads generated.
- Cost per qualified lead and advertising return.
- Growth in genuine Instagram followers.
- Improvement in reach, engagement, shares, and saves.
- Consistency of content publishing.
- Enquiries and bookings generated through social media and paid campaigns.
- Timely reporting and campaign optimization.

Candidate Expectations The ideal candidate should be capable of managing paid advertising and social media independently, bringing measurable growth to the company's online presence, and contributing to business enquiries and travel bookings. Pay: ₹11,000.00 - ₹35,000.00 per month

Benefits

- Work from home

Work Location: In person

📌 Digital Marketing & Social Media Manager (Maharishi Nagar)
🏢 Exotic Miles
📍 Maharishi Nagar