Key Responsibilities

- Search Engine Optimization (SEO): Plan and execute on-page, off-page, and technical SEO strategies to improve website rankings and organic traffic.

- Google Ads: Create, manage, and optimize Google Search, Display, Shopping, and remarketing campaigns to maximize ROI.

- Meta Ads: Manage Facebook and Instagram advertising campaigns, including audience targeting, retargeting, creative testing, and budget optimization.

- Website Management: Manage and maintain Shopify and WordPress websites, including content updates, landing pages, product listings, and basic website optimization.

- Campaign Strategy: Develop and implement digital marketing strategies aligned with business objectives.

- Analytics and Reporting: Track and analyze campaign performance using Google Analytics 4 (GA4), Google Search Console, Google Tag Manager, and advertising dashboards.

- Conversion Rate Optimization: Identify opportunities to improve landing pages, user experience, and conversion rates.

- Keyword Research: Conduct keyword research, competitor analysis, and market research to identify growth opportunities.

- Content Marketing: Coordinate SEO-friendly content, website copy, blogs, and promotional campaigns.

- Budget Management: Plan and manage advertising budgets while monitoring cost per lead, cost per acquisition, and return on ad spend (ROAS).

- Performance Reporting: Prepare regular reports on traffic, rankings, leads, sales, and campaign performance.

Required Skills and Qualifications

- Minimum 3 years of experience in SEO.

- Minimum 3 years of experience managing Google Ads and Meta Ads campaigns.

- Minimum 3 years of experience working with Shopify and WordPress websites.

- Strong understanding of SEO tools, keyword research, and website optimization.

- Hands-on experience with Google Analytics 4, Google Search Console, and conversion tracking.





- Knowledge of Facebook Pixel/Meta Pixel, Google Tag Manager, and remarketing strategies.

- Ability to analyze campaign data and make data-driven decisions.

- Solid communication, project management, and problem-solving skills.

- Ability to manage multiple campaigns and meet deadlines.

Preferred Qualifications

- Experience in e-commerce marketing and online sales growth.

- Knowledge of Shopify product optimization, collections, and conversion-focused landing pages.

- Understanding of marketing funnels, lead generation, and customer acquisition.

- Experience with A/B testing and performance marketing strategies.

Key Performance Indicators (KPIs)

- Growth in organic website traffic and keyword rankings.

- Improvement in paid advertising ROI and ROAS.

- Increase in qualified leads, sales, and conversions.

- Reduction in cost per lead and customer acquisition cost.

- Improvement in website conversion rates and overall marketing performance.

Pay: ₹50,000.00 - ₹70,000.00 per month

Application Question(s)

- Are you comfortable working from 12:00 PM to 9:00 PM at our office in Netaji Subhash Place, Delhi?

- Do you have at least 3 years of hands-on experience in Search Engine Optimization (SEO)?

- Do you have at least 3 years of hands-on experience in managing Google Ads campaigns?

- Do you have at least 3 years of hands-on experience in managing Meta Ads (Facebook and Instagram Ads) campaigns?

- Do you have at least 3 years of hands-on experience managing WordPress and Shopify websites?

- Do you have hands-on experience with Google Tag Manager (GTM), including conversion tracking and tag setup?

- Do you have experience managing or leading a digital marketing team?

- What is your current salary (CTC) and exepected per annum? Please mention the amount in INR.

- How many years of total professional experience do you have in digital marketing?

Work Location: In person

📌 Digital Marketing Manager (Delhi)
🏢 Sellingos
📍 Delhi