Key Responsibilities

- Develop and implement comprehensive digital marketing strategies aligned with business goals.

- Plan, execute, and optimize paid advertising campaigns on Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms.

- Manage SEO activities, including keyword research, on-page and off-page optimization, technical SEO coordination, and organic traffic growth.

- Plan and manage social media marketing campaigns across platforms such as Instagram, Facebook, LinkedIn, and YouTube.

- Drive lead generation, customer acquisition, and conversion optimization through performance marketing campaigns.

- Create and coordinate engaging content for websites, blogs, social media, email campaigns, and digital advertisements.

- Monitor campaign performance and analyze KPIs such as CTR, CPC, CPL, CPA, conversion rate, ROAS, and ROI.

- Use Google Analytics 4, Google Search Console, Google Tag Manager, and reporting dashboards to measure campaign effectiveness.

- Develop and execute email marketing, remarketing, and customer engagement campaigns.

- Manage digital marketing budgets and optimize spending to maximize campaign performance and ROI.

- Coordinate with internal teams, designers, content creators, sales teams, and external agencies to execute marketing initiatives.

- Conduct competitor analysis, market research, and audience research to identify growth opportunities.





- Prepare regular performance reports and provide actionable recommendations to improve results.

- Stay updated on digital marketing trends, platform updates, tools, and industry best practices.

Required Skills and Qualifications

- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

- 4–5 years of hands-on experience in digital marketing or performance marketing.

- Strong knowledge of Google Ads, Meta Ads Manager, SEO, SEM, and social media marketing.

- Experience with Google Analytics 4, Google Search Console, and Google Tag Manager.

- Understanding of conversion tracking, campaign attribution, landing page optimization, and A/B testing.

- Experience in lead generation, funnel optimization, and campaign budget management.

- Robust analytical, communication, project management, and problem-solving skills.

- Ability to manage multiple campaigns, prioritize tasks, and meet deadlines.

- Proficiency in Excel or Google Sheets and digital marketing reporting tools.

Preferred Qualifications

- Google Ads and Google Analytics certifications.

- Experience with marketing automation and CRM platforms.

- Knowledge of email marketing tools such as Mailchimp, HubSpot, or similar platforms.

- Experience in managing agencies, vendors, or junior marketing team members.

- A proven track record of improving leads, conversions, organic traffic, or advertising ROI.

Pay: ₹35,000.00 - ₹50,000.00 per month

Work Location: In person

📌 Digital Marketing Manager (Nungambakkam)
🏢 MAX HAIR CLINIC
📍 Nungambakkam