Singularis Software Technologies is looking for a proactive and target-oriented Digital Marketing & Lead Generation Executive who can independently manage day-to-day digital marketing activities, generate qualified leads and handle front-office responsibilities.

This is a performance-focused role. We are looking for someone who takes ownership of assigned tasks, actively works on lead generation and follows up with prospects until the enquiry is properly handled.

Key Responsibilities

- Plan and execute daily digital marketing activities across Instagram, Facebook, LinkedIn, YouTube and Google Business Profile
- Create and coordinate reels, posts, stories, campaigns and promotional content
- Generate qualified leads through organic social media, online campaigns, WhatsApp, calls and other relevant channels
- Respond promptly to enquiries received through phone, WhatsApp, social media and online platforms
- Conduct systematic follow-ups with prospective students
- Maintain and regularly update the lead database and enquiry records
- Convert enquiries into counselling appointments and admission opportunities
- Track the complete lead journey from enquiry → follow-up → counselling → admission
- Achieve assigned daily, weekly and monthly lead-generation targets
- Analyse lead sources and identify which marketing activities are generating better results
- Maintain daily reports covering activities completed, leads generated, follow-ups and conversions
- Handle reception and welcome students, parents and visitors professionally
- Attend incoming calls and direct enquiries to the appropriate team
- Coordinate with the academic and management teams for student enquiries and follow-ups
- Assist with Canva and basic marketing content creation
- Support Google Business Profile growth, local marketing and other online visibility activities

Performance Expectations The selected candidate will be expected to:
- Take ownership of lead generation,



not just content posting
- Complete assigned marketing activities within the given timelines
- Generate and maintain a consistent flow of qualified enquiries
- Follow up with leads systematically and avoid missed opportunities
- Meet agreed daily, weekly and monthly performance targets
- Maintain accurate lead and follow-up reports
- Continuously identify new ways to improve reach, enquiries, leads and admissions

This is not a role limited to social media posting or reception handling. The candidate will be expected to contribute directly to lead generation and business growth.

Requirements

- Positive communication skills in English and Malayalam
- Basic knowledge of digital marketing and social media platforms
- Understanding of lead generation and follow-up processes
- Good communication and convincing skills
- Basic knowledge of Canva
- Valuable computer and internet skills
- Ability to maintain Excel/Google Sheets or similar lead-tracking systems
- Self-motivated, proactive and target-oriented
- Ability to work independently and take responsibility for assigned targets
- Freshers with strong communication skills and a willingness to learn may apply
- Candidates with experience in digital marketing, lead generation, telecalling, admissions, education marketing, sales or front-office operations will be preferred

What We Offer
- Opportunity to work with an AI and technology-focused organization
- Hands-on experience in digital marketing, lead generation and business development
- Opportunity to work with modern AI and technology education programs
- Performance-based growth opportunities
- Professional and learning-oriented work environment
- Opportunity to grow with a developing technology and education company

Immediate joining preferred. Job Type: Full-time

Experience: 0–2 years

Salary: ₹8,000 – ₹18,000 per month, depending on skills and experience

Pay: ₹8,000.00 - ₹15,000.00 per month

Work Location: In person

📌 Digital Marketing & Lead Generation Executive – Front Office (Palarivattom)
🏢 Singularis Software Technologies
📍 Palarivattom