Job Type : Intern + PPO

Location : Bengaluru

Prior Experience is add on value.

About the Role

We are looking for a results-driven Digital Marketing executive with experience in paid media campaigns, customer engagement initiatives, and organic growth strategies and manage our marketing automation tool — MoEngage — to deliver personalised experiences at scale.

Function

Marketing

Reports To

Head of ADD Growth

Experience

Fresher or Experienced

Location

Bangalore

Key Responsibilities

Customer Engagement & Retention

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Review and deeply understand the current customer engagement journey; identify drop-off points and propose improvements.

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Operate MoEngage for push notifications, in-app messages, email, and SMS campaigns; segment audiences and run A/B tests to improve CTR and conversion rates.

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Collaborate with product and CRM teams to map and optimise the full customer lifecycle.

Competitor Analysis & Market Intelligence

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Conduct regular competitor analysis across paid, organic, and content channels.

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Track industry benchmarks and emerging trends to recommend creative pivots and budget shifts.

SEO & Organic Growth

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Develop and execute an SEO strategy covering on-page, off-page, and technical SEO.

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Work with content teams to build topical authority and improve organic rankings.

Paid Media & Campaign Management

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Plan, execute, and optimise Google Ads (Search, Display, Performance Max) and Meta Ads (Facebook & Instagram) campaigns end-to-end.

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Design and launch new campaign concepts aligned with business goals, seasonality, and audience insights.

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Build and execute 3-month rolling campaign roadmaps to engage and retain existing customers.

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Conceptualise and deliver festival and seasonal campaigns that drive engagement and conversions.

Reporting & Analytics

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Own campaign performance dashboards; report weekly and monthly on spend, ROAS, CAC, CTR, and retention metrics.

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Provide actionable insights and iterate campaigns based on data.

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Daily, weekly and Monthly reports on all the campaigns and ads

Required Skills & Qualifications

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Hands-on experience in digital marketing.

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Practical experience using MoEngage or a comparable marketing automation/CRM tool.

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Solid understanding of SEO principles and tools (Google Search Console).

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Analytical mindset with proficiency in Google Analytics, Meta Insights, and Excel / Google Sheets.

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Experience building multi-channel campaign calendars and managing budgets independently.

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Strong creative instinct for ad copy, visuals, and messaging; ability to brief design teams effectively.

• Solid expertise in Google Ads (including Performance Max & Smart Bidding) and Meta Ads Manager.

Nice to Have

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Experience in e-commerce, quick commerce, or D2C brand marketing.

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Hands-on experience with Excel.

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Hands-on knowledge of WhatsApp Business API campaigns.

📌 Digital Marketing Intern (Bengaluru)
🏢 Akshayakalpa Organic
📍 Bengaluru